2602 



Chapter 22 



Figure 22-18. — Wooden toys. (Top) Representative of those for children of pre-school 

 age. (Bottom) Representative of those that have more decorative than play value. 



with a couple of notable exceptions, brand names appear to be relatively unim- 

 portant. Wooden toys are made known mainly through magazines directed to 

 parents, principally mothers. Those most likely to purchase wooden toys have 

 higher incomes and education levels, but smaller families; urban families are 

 more apt to purchase wooden toys than those from rural areas. 



More than 50 percent of all retail sales of toys take place in the two months 

 before Christmas. Remaining sales are spread fairly uniformly throughout the 

 year and are frequently associated with birthdays of the recipients. 



