220 COST AND PROFITS. 



It must be understood that at first the grower 

 will have to be content with relatively low prices, 

 for the reason that he has yet to make a reputation, 

 and until this is accomplished he may not hope to 

 command from the market the highest returns. 

 There is always an opening for good stock, but, as 

 we have pointed out elsewhere, it is not only 

 necessary to have the stock good, but it is of the 

 highest importance that it should be so handled 

 and so put on the market as to create a demand 

 for it. As soon as the demand is created it is not 

 so difficult to increase prices. 



As to the yield of flowers per plant, this will 

 depend altogether on the knowledge of the grower. 

 Ordinarily fifty flowers per plant is considered 

 a good average, but there is no reason why this 

 average should not be increased to seventy-five or 

 even one hundred. The grower should not 

 be content with less than one hundred 

 salable flowers per plant, and his aim 

 and effort should be to succeed in mak- 

 ing every plant average this number. 

 On the basis of fifty flowers per plant, however, 

 the total yield from ten thousand plants would be 

 five hundred thousand flowers. If the yield be 

 increased to one hundred flowers per plant the 

 total number of flowers is of course doubled. 

 Now this doubling of the total number of flowers 

 does not mean the doubling of the cost of pro- 

 duction at all. In fact the cost of producing 



