CHAPTER XVIII 

 How TO INCREASE THE SILO BUSINESS. 



A firm of contractors and supply dealers in Sioux 

 City, Iowa, have adopted a novel method of promot- 

 ing the silo end of the business by erecting a sample 

 silo on their grounds 'and utilizing the lower part of 

 it for office purposes. This company is fortunately 

 situated at the stock yards, within 75 feet of the Live 

 Stock National Bank, so that the silo is just where it 

 will catch the attention of the men it is desired to 

 reach. It carries a conspicuous sign, calling attention 

 to the fact that the structure is for inspection and 

 that the office is inside. Leaflets are also sent out 

 among the farmers in the territory telling them of this 

 exhibition silo and showing illustrations of it and 

 also of silos which the company has constructed on 

 farms in the vicinity. 



The sample silo has at least two advantages as an 

 advertising asset. There is no doubt but many farm- 

 ers will be attracted by it and will step in "just to 

 look around" out of curiosity. If the sales work is 

 what it should be, a fair proportion of these will ulti- 

 mately buy. The prospective customer is thus brought 

 right to the office instead of making it necessary to 

 go out after him, and any salesman knows what this 

 means, both in the saving of time and the advantage 

 of having the man on your own ground and with a 

 confessed interest in what you have to sell. 



There will be still other men who know that they 

 want a silo and would come to the office whether there 



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