CHAPTEE Vni 

 THE PROBLEMS IN MARKETING 



American agriculture has become over-burdened 

 with an elaborate and wasteful system of mar- 

 keting. The market manipulator and gambler 

 has thrived in the market until the cost has 

 become too great to bear. Both producer and 

 consumer are suffering and the producer at 

 present is suffering a little more than usual 

 because of the readjustments. He parts with 

 his products long before the consumer needs 

 them and a host of toll and profit takers carry 

 them in the meantime transferring them from 

 hand to hand, absorbing as much profit as they 

 are able to extract from the marketing busi- 

 ness. 



The farmer usually gets for his stuff about 

 30 per cent of the price which the consumer 

 pays. Usually the least that the consumer is 

 asked to pay is three to four times the farmers' 

 selling price and the spread between the farmer 

 and consumer will average about seventy cents 

 of the consumer's dollar. In spite of the fact 



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