THE PROBLEMS IN MARKETING 87 



solution depends upon the making of a number 

 of smaller improvements from time to time as 

 they can be adopted to advantage. 



The conclusion of the Commission from its 

 study of marketing and distribution should be 

 carefully studied by every public man and by 

 business men in all lines. It is only through 

 a general understanding throughout the nation 

 of these problems that we can expect to secure 

 general support necessary to the adoption of 

 reforms. The program of the Agricultural Bloc 

 includes the enactment of measures that cover 

 many of these points but chiefly those that are 

 now before Congress and need immediate atten- 

 tion. 



The Commission found that underlying all 

 of these marketing difficuties is the need of bet- 

 ter knowledge by producers of the processes 

 through which their products go to reach the 

 ultimate consumer. This must be supplemented 

 by more information among retailers and dis- 

 tributors as to the requirements of consumers 

 so as to encourage a continuous flow of raw 

 materials into the markets for manufacturers 

 and an equally steady flow of finished products 

 .through the channels of distribution to the con- 

 sumer.? 



