THE PROBLEMS IN MARKETING 89 



or Federal legislation which provides them with 

 power of action. 



Warehouses to hold the production which is 

 available at one time in the year, at harvest, 

 and to take care of temporary surpluses to be 

 distributed evenly throughout the year, are an 

 agency which the consumer is as vitally inter- 

 ested in as the producer. Some of these ware- 

 houses should be at the centers of production 

 while others can better be placed near the cen- 

 tral wholesale markets. 



Improved terminal markets in which the prob- 

 lems of grading and temporary storage can 

 be handled before the products reach retail dis- 

 tribution are a necessity. Nearly all of our 

 large cities have doubled in population since 

 their terminal markets have been expended and 

 the most congested points in the whole chain 

 of distribution are to be found in these whole- 

 sale centers. 



Orderly marketing in the broader sense is a 

 necessity which we cannot continue to overlook. 

 In some cases too extensive distribution has de- 

 veloped which involves excessive cost and dis- 

 turbs the steady flow of farm products. In some 

 instances more competition is needed while in 

 others a smaller number of distributors might 



