19 



Below we give a table showing the retail price of Alden products and of 

 canned goods, to which we invite your attention. 



Variety. 



Apples 



Apricots 



Heef. 



Cherries 



Corn 



Currants 



Nectarines 



Onions 



Peaches 



Unpared Peaches., 



Peas 



Plums 



Potatoes 



Prunes 



Pumpkins 



Pears 



Grapes 



Rhubarb 



Squash , 



Tomatoes 



No. lbs. 



Fresh equal 



to I Dry. 



7 

 5 

 6 



9 , 



lO 



lO 

 lO 



6 



lO 



i6 



Retail 

 Price. 



$ O 20 

 40 

 50 



75@i CO 

 40 

 40 

 50 

 50 

 40 



i'^ 

 55 

 40 

 18 

 35 

 25 

 40@50 

 20 

 50 



25 



90 



Equivalent 

 price per 

 2-Ib can. 



$ o OS 

 II 

 20 



25 @ 33 



9 



107^ 

 20 

 20 



8 



6% 

 II 



8 



23 



5 



IO@l2j^ 

 10 



S 



Actual 

 price per 

 2- lb can. 



40 

 5° 

 50 

 50 

 35 

 50 

 50 



50 



40 

 so 



40 



50 

 5" 

 40 



The above tables furnish a basis for an estimate of the direct profits of an 

 Alden Factory, which will be found to be invariably larger than can be realized 

 from any other manufacturing enterprise in California, requiring the same 

 amount of capital. The indirect profits to the community in which the factor- 

 ies are located will prove much larger, as it will enable fruit growers to utilize 

 all their marketable fruits, which would otherwise be a dead loss. 



These estimates of yield are based, so far as possible, from the average result 

 of a full season's work. There is great difference in the yield of some species 

 of fruit. Peaches range from 7 to 14 per cent. On pears one factory reported 

 an average yield of 9 per cent., and another of 1 4 per cent. 



We would ca:ll your special attention to vineyards of Mission Grapes, and 

 neglected or unprofitable orchards. By grafting upon the vines raisin grapes, 

 (the Muscat family are the best), and upon the trees the best variety for drying, 

 they can be made in two years very valuable. In planting an orchard, select 

 say an equal variety of early, medium and late fruits, so that a factory may be 

 kept in operation as long as possible, which will bring the best results. 



ALL •WHO LIKE GOOD, CLEAN FOOD 



Should examine the Alden product. We claim that they are equal to the fresh 

 fruit for pies, puddings and other confections, that they are superior to fresh in 

 ripeness, digestibility and economy, that only one-half the sugar is necessary in 

 cooking, because a part of the starch has been converted into sugar in the pro- 

 cess of evaporation. That one pound of this fruit is equal to two of that dried or 

 dessicated in the ordinary way ; that it is wholly free from dirt and insects, and 

 that the average cost is not more than one-third that of an equivalent of canned 

 goods. We invite you to test carefully all these claims. 



