PACKING AND MARKETING BUTTER 116 



injures the butter less, causes less water to be lost, facili- 

 tates the wrapping, and makes it easier to pack the butter. 

 The butter is preferably packed directly from the churn 

 into square boxes of a size to fit the printer. Where butter 

 is printed from tubs, there is too much butter left in 

 irregular pieces, which are hard to repack and must be 

 disposed of in bulk. 



MARKETING BUTTER. 



The producer of any commodity is always confronted 

 with the problem of finding the best markets for his 

 product. Indeed his success is measured more or less by 

 his ability in handling this end of the business. 



Buttermakers lose thousands and thousands of dollars 

 every year because they do not fully understand how to 

 manage the sale of their product. They fall into the 

 clutches of men without credit or credentials who offer 

 big prices but no returns. Swindlers are always on the 

 lookout for victims and every year many buttermakers 

 are entrapped by them. To the one who is just beginning 

 to seek a market for his butter the following course of 

 procedure is recommended. 



1. Find the names of three or more leading reputable 

 butter firms in the leading butter markets by inquiring of 

 men from whom trustworthy information may be ex- 

 pected. 



2. Divide a day's standard make among these butter 

 firms and instruct each to send you statement as to the 

 price they can give you net (f. o. b.) at your station for 

 regular shipments, the price to be based on quotations of 

 some leading market. Inform them further that you are 

 ready and willing to comply with their demands as to 

 color, package, and salt, in future shipments. 



