338 CREAMERY BUTTER MAKING 



man who continually carries "a chip on his shoulder" is 

 unqualified for any kind of business. 



Keep Posted. Read and study the best books and 

 dairy papers published on the subject. No man however 

 well trained can keep up-to-date on any subject unless he 

 continually reads the current news relating to that sub- 

 ject. The modern trend of affairs in creamery conditions 

 calls for increasingly greater knowledge on the part of 

 creamery operators. Not only is greater expertness in 

 the handling and management of milk and cream re- 

 quired, but a broader knowledge is necessary to cope 

 successfully with modern competitive conditions in the 

 creamery world. 



Conventions should be attended and active participation 

 taken in educational butter scoring contests. In fact no 

 one can afiford to miss anything that is intended to make 

 him more proficient in his business. 



One thing that holds many buttermakers down is the 

 idea that they have only to concern themselves with mak- 

 ing good butter. The matter of learning the best meth- 

 ods of marketing butter and ways and means of increas- 

 ing the patronage of the creamery cannot well be over- 

 looked. Indeed a man cannot be called a full fledged 

 buttermaker until he also understands everything in con- 

 nection with the economical production of clean milk. 



