942 



GLEANINGS IN BEE CULTURE. 



July 15 



INDEX TO ADVERTISEMENTS. 



Banking by Mall. 



Savings Deposit Bank 

 Co 944 



Bee-smokers. 



Bingham, T.F 979 



Danzenbaker, F 937 



Bee Supplies. 



Blanke & Hauk 981 



Bondonneau, E., front 



cover. 

 Buck & Wilson, back 



cover. 

 Gary, W. W., & Son... 944 



Daniels, F. R 980 



Dewey, E. H 980 



Falconer Mfg. Co., back 



cover. 



Grainger, E.,&Co 979 



Griggs Brothers, front 



cover. 



Hilton, Geo. E 970 



Hunt & Son, M. H. front 



cover. 



Jenkins, J. M 944 



Jepson, H. H 944 



Kretchmer Mfg. Co .... 943 



Littlefleld, W. J 945 



Marshfleld Mfg. Co. . . . 980 



Mason, J. B 944 



Minnesota Bee Supply 



Co 979 



Nebel, J., back cover. 

 Nysewander, Jos. back 



cover. 



Peirce, E. W 984 



Pouder, Walter S 946 



Protbero, Frank W. . . 980 



Root Co., Syracuse 943 



Root Co., Phil 944 



Root Co., St. Paul 981 



Reeves, A. H 945 



Scott Co 980 



Soper. W.D 984 



Stringham, I.J 982 



Texas Seed and Floral 



Co 980 



Toeppc.wein, U., back 



cover. 



Weber, C. H. W 935 



Woodman, A. G 989 



York Honey & Bee Co 945 



Bees and Queens. 



Alley, H 983 



Case, J. B 983 



Church, C. M 984 



Collins. D 982 



Haunschild, Erm 982 



Hurst, D.F 982 



Laws, W. H 983 



Leininger, F 984 



Lowmaster & Sons — 984 



McCain, R. B 984 



Martin, Leslie 983 



Household Specialties. 



Best Light Co 941 



Home, J. Co 941 



Ohio Cooker Co 941 



iVIachlnerv. 



Barnes, W. F. & J 989 



Electric Wheel Co.... 945 



Empire Mfg. Co 9^9 



Myers & Bros., F. E...9e9 



Mennie & Fenton 9i-2 



Moore, J. P 983 



Mott, E. E .*. 983 



Quirin, H. G 982 



Rails. W. H 983 



Rea, G. H 983 



Robey. L. H 983 



Roselawn Apiaries 982 



Routzahn, G 983 



Shaffer, Henry 983 



Shaw, J. W. K. & Co... 983 



Shufl, W. A 983 



Taylor & Son 982 



Victor, W. 982 



Wurth & Grant 684 



Classified Advertisem,ents. 



Bee-keepers'Directory.P86 



Bees and Queens 986 



For Sale 985 



Help Wanted 985 



Honey and Wax Want- 

 ed 986 



Honey andWax for Salt986 



Poultry Offers 986 



Real Estate for Bee-k'&985 

 Wants and Exchange. .986 



Comb Foundation Publishers, Bee-Journsl 



Dadant & Son. back cover, palconer Mfg. Co., back 



Incubators. 



Cycle Hatcher Co — 



iMIscellaneous. 



Evans & Turner 



Fish, S. T 



Harding Pub. Co 



Hildreth & Segelkin. . 



Lester, F. E.,Co 



Loftis Bros. & Co 



Lvon, D. E 



Mugler Engraving Co . 

 Prindle & Williamson 

 Stock Food Co 



937 

 937 

 941 

 937 

 989 

 945 

 945 

 941 

 P45 



Poultry Supplies 



American Poultryman .? 89 



cover. 



Hutchinson, W. Z 943 



York & Co.. Geo. W. 9K8 



Our Advertising Rates. 



Twenty cents per agate line, flat. 

 Fourteen lines to inch. 



SPACE RATES (To be used in one issue) 



One-fourth page SILOO 



One-half page 31.00 



One page 40.00 



Preferred position. Inside pages, 30 per cent additional. 



Preferred position, Inside cover pages, 50 per cent additional. 



Outside cover page, double price. 



Reading notices, 50 per cent additional. 



Cash-ln-advance discount, 6 per cent. 



Cash discount, if paid In 10 days, 2 per cent. 



Bills payable monthly. 



No medical or objectionable advertising accepted. 



{( 



A Square Deal." 



We believe that every advertisement in this 

 paper is backed by a responsible person. But 

 to make doubly sure we will make good any loss 

 to paid subscribers sustained by trusting any 

 deliberate swindler advertising in our columns, 

 and any such swindler will be publicly exposed. 

 We protect subscribers against rogues, but we 

 do not guarantee to adjust trifling differences 

 between subscribers and honest responsible ad- 

 vertisers. Neither will we be responsible for 

 the debts of honest bankrupts sanctioned by the 

 courts. Notice of the complaint must be sent to 

 us within one month of the time of the transac- 

 tion, and you must have mentioned Glbanings 

 XN Bee CttIjTUBB when writing the advertiser. 



In no department of human activity has there 

 been more improvement of late years than in the 

 invention of artificial lights for the home. One of 

 the best of these is manufactured by the Best Light 

 Co of Canton, Ohio, whose advertisement will be 

 found elsewhere in these columns. By the use of 

 their lamps one may have an illuminant equal in 

 intensity tnd softness of the best city lights. 



THE JOSEPH HOBNB CO. 



The ladies will see by the advertisement of the 

 above concern that they are determined to get clear 

 of all goods left over from last season. It is the 

 policy.of this big store to get rid of all goods which 

 are '" left-overs," and to do this they are prepared 

 to sell at sacrifice prices. 



This gives the cautious housekeeper with ready 

 cash a unique opportunity to replenish her house- 

 hold wants at a low figure— far below what such 

 goods usually sell at. 



CHEAP ADVERTISING. 



Occasionally some one says our advertising rates 

 are somewhat higher than others. This is not true; 

 and if any one will figure out the problem for him- 

 self he will discover that our rates are really much 

 lower than any of our contemporaries. How so? 

 It is this way: All modern advertising is now paid 

 for on a basis established by the circulation. For 

 example, Gleajsikgs has now a circulation of 35.000. 

 Suppose a competitor has 5000. In this case Glean- 

 ings would be well justified in charging seven times 

 as much for advertising space. But it does not do 

 that. On the contrary, its charges are only about 

 double, whereas the benefits are seven times as 

 great- This is the manner in which advertising 

 agencies figure up their rates, and it is the only fair 

 way. Perhaps you think Gleanings will not draw 

 seven times as many orders as a journal with one- 

 seventh of the actual circulation. If you are in 

 doubt about it, keep tab and see for yourself whether 

 these things are so. just as one of our regular adver- 

 tisers writes us: "I advertise with what is called 

 key advertising, and you will be pleased to learn 

 that the result from my ' ad.' in Gleanings is more 

 satisfactory than from any other 'ad.' We happen 

 to know this advertiser gets all the business he can 

 attend to. He advertises queens. We know of oth- 

 ers who have more than they can attend to. After 

 you have tested our columns for a while you will 

 probably arrive at the conclusion reached by others, 

 that it does not pay not to have an ' ad.' in Glean- 

 ings, even if our rates were considerably higher 

 than now. We aim to be moderate in our charges, 

 and those who have done much advertising know ^ 

 that it pays to use our columns. Try Gleanings * 

 and watch for results. 



