1907 GLEANINGS IN BEE CULTURE. 1303 



r 



MR. LONG'S STATEMENT. 



We have known for a long time"that the advertising columns of Gleanings are exceedingly popu- 

 lar, and that very remarkable results are being secured right along. We haven't, however, had the 

 evidence at hand many times to present, for we have not before for some years asked our advertising 

 friends for their opinion. We now take pleasure in presenting the statements of those who will speak 

 not only disinterestedly but authoritatively from experience. 



Some weeks ago Mr. Frank E. Long, president of the Long-Critchfield Corporation, the advertis- 

 ing agency which sends us a large number of orders for space, said to our representative that he re- 

 garded Gleanings as very remarkable in results which it secured for their clients, and a number of 

 other fine things too. We did not feel at liberty to quote Mr. Long until we had his permission. The 

 copy of letter from him published below came in answer to such an inquiry: 



CH1CA.OO August 20, X90'y 



Mr. A. L. Boyden, Advertising Manager, 

 Gleanings in Bee Culture, 

 Medina, Ohio. 



Eear Sir:- 



Answering your favor of the 0th Inst, with reference to Gleanings in 

 Eee Culture and V7hether it has been paying our customers satisf.aotorily, 

 will say thr.t the fact that we are constantly increasing the volume of 

 business sent to Cleanings in Bee Culture should be quite sufficient 

 evidence that our customers are not only cstting; satisfactory results 

 but that we aro ivell enough pleased with the returns to advocate its use 

 to our constantly increasing customers. 



As you know we have absolutely no favorites In publications, our only 

 criterion in soliciting nediims beinr the results for our oustcners. 

 Gleanings in Bee Culture is one of the most satisfactory mediuns all 

 around, considering its size, which we use, the results almost invar- 

 ably proving satisfactory. 



You aro at perfect liberty to use this letter if you so desire. We are 

 always glad to say a good word for a genuinely meritorious publication. 



With best wishes. 



Very truly yours, 



LOHO-CRITCHPIELD CORPORATION 



President. 

 Please notice particularly what Mr. Long says : 



GLEANINGS gives satisfactory results to the advertisers; 

 GLEANINGS gives satisfactory results to the advertising agency; 

 GLEANINGS is a genuinely meritorous publication. 



In conversation Mr. Long said that the results were actually phenomenal many times. He told 

 our representative why, but that's the secret. Mr. Lor g's agency sends us such advertising as: 

 Cyphers Incubator Company, F. W. Bird & Son (roofing), 



F. W Mann Co. (bone-mills), Kalamazoo Stove Co., 



American Harrow Co., American Steel & Wire Co., 



Electric Wheel Co., The Deming Co. (sprayers). 



These are only a few of the concerns whose advertising appears regularly in Gleanings coming 

 through the above or some other agency. Many of our advertisers have been with us regularly in sea- 

 son from five to fifteen years. Not one of them would send us orders for a single issue unless they 

 were already receiving good returns. 



Mr. Long speaks of satisfactory 7-esults. This is what you would want to know about if you were 

 to advertise. In an early issue we will tell you the experience of one advertiser, in his own words, who 

 secured the past season orders amounting to over $1000 from advertising which cost him about fifty 

 dollars. Its orders you want. 



What have you to sell to readers of Gleanings ? If you want our opinion regarding the advis- 

 ability of advertising in our columns, write us regarding it. We never recommend it unless we are con- 

 vinced that there is a good prospect of fair returns for the money spent, and, further, that you are in 

 position to and will give our readers a square deal. Our circulation is 35,000 copies. Our rates are 

 20 cents per line. Watch for our next; but, better still, get your inquiry or order for space off to us be- 

 fore you miss another issue. Address all inquiries to 



ADVERTISING DEPT. GLEANINGS IN BEE CULTURE, MED1NA,0. . 



