1907 



GLEANINGS IN BEE CULTURE. 



1541 



Advertising Rates 

 For 1908 



Circulation 35,000 



Our circulation Is about three 

 times the combined circulation 

 of all other American bee-papers 



Low Rates 



The advertising rates of Gleanings in Bee Culture are some- 

 tinies said to be higher than the rates of other bee-journals. 

 This is not true, as any one familiar with advertising knows. 

 Rates are usually based on a certain rate per line (or per inch) on each thousand copies. 

 As a matter of fact, Gleanings reaches more readers for a given amount than any other 

 bee-journal does for the same amount, but our rate per inch, while higher, is not higher 

 proportionately. Let us analyze the case. An advertisement of one inch space in Glean- 

 ings now costs $2.80. It has a circulation of 35,000, thereby reaching over 12,000 readers 

 for each dollar expended. A dollar similarly expended with some of the other bee-journals 

 would reach less than 2000 readers according to their own figures. 



Cost 



In considering the matter of advertising, we take it that you are really 

 interested in knowing what to expect when placing your order with us. 

 Take, for instance, a one-page advertisement in Gleanings for one year; 

 according to the rates herewith, it will cost $900.00. This is $37.50 for each issue. On each 

 page you have ample opportunity to describe your goods at considerable length, and twice 

 each month you reach 35,000 people with something better than a circular letter; 35,000 

 circular letters would cost you approximately $500.00, while you can use a full page of 

 Gleanings to tell them as effectively about your business for $37.50. In other words, at less 

 than one-tenth the cost we take care of the work for you, and without question we reach 

 a more select and better class of buyers than you could obtain elsewhere. 



This rate of $37.50 per issue makes the cost of each page $1.07 for each thousand 

 copies. Think of it! For $1.07 we give you a full page to talk to one thousand bee-keep- 

 ers. Compare this, if you please, with rates offered by any other bee-journal and you will 

 find that it is lower by considerable, and, besides, we maintain that the class of buyers 

 among Gleanings readers is the best to be found. 



Orders 



Not only do we have a large subscription list, but we know that our 

 buyers are among the best. These are some of the orders that have 

 found their way to Gleanings advertisers: One order for foundation 

 amounting to over $2000 ; a first order for a miscellaneous lot of supplies amounting to 

 $600; several orders for queens in lots of 200 and over; two remittances to different ad- 

 vertisers of $1000 each. One of these was received before any inquiry was made of the 

 advertiser at all. The sender simply said he saw the advertisement in Gleanings. 



RA TES FOR 1908 



Definite orders received by us before Feb- 

 ruary 1, 1908, will be entered at the follow- 

 ing rates : 



INSIDE WHITE PAGES. 



1 inch 



4 inches (V4 page) 



8-in. single column or 4-in. 



double col. (V2 page). . . 



1 page 



1 time 6 times 



$ 2 80 $ 16 80 

 11 00 66 00 



21 00 

 40 00 



I 33 60 

 132 00 



125 00 250 00 

 225 00' 450 00 



24 



I 67 20 

 264 00 



500 00 

 900 00 



Preferred position, white pages, 30 per cent extra. 

 Inside cover page, per issue, $60.00. 

 Outside cover page, per issue, $80.00. 



On orders received after February 1, the 

 following rates will apply : 



INSIDE WHITE PAGES. 



SPACE 



1 inch 



4 inches (Vi page) 



8-in. single column or 4-in, 



double col. (Vi page) . . . 



1 page 



ltime'6 times 12 



$ 3 50 $ 21 00 $ 42 00 

 12 50 75 OOi 150 00 



25 00 150 00) 300 00 600 00 

 50 OOi 300 001 600 00|1200 00 



\ 84 00 

 300 00 



Preferred position, white pages, 30 per cent extra. 

 Inside cover page, per issue, $75.00. 

 ^ Outside cover page, per issue, $100.00. 



All contracts subject to space being unsold. First orders get best positions. Make a 

 second choice if you order a preferred position, to avoid delay. Casn with order, 5 per 

 cent discount; otherwise payable monthly. 



Orders should be sent at once if the old rates are to be secured. 



Address all correspondence to 



Advertising Dept., Gleanings in Bee Culture, Medina ^ O, 



