318 



THE HORSE IN SERVICE 



for the thrill would confer a favor on horse kind by devoting 

 himself to aeronautics. 



Breeding of Better Horses. — Finally there is an economic 

 significance to tlie whole situation. Competition stimulates to 

 best efforts. I^ow the consumers of horses are discriminating; 

 demand is for horses of the highest type. It has been observed 

 that after an experience in buying and maintaining automobiles 



Fig. 174. — Motor advantages enjoyed by the horse. 



in service one becomes more appreciative of horse values and 

 more liberal in his allowance for cost. The result Avill be more 

 intelligent and systematic breeding for a definite purj^ose, with 

 consequently less failures, and, finally, a more liberal profit to him 

 who meets the demand of those who can afford to discriminate 

 and pay well for what they require. 



Costs of Delivery With Horses and Trucks. — Figures taken 

 from the books of Wilson & Co. show that it cost in the month of 

 March 25 cents per cwt. to deliver products by use of two-ton 

 trucks, 13.3 cents per cwt. by use of one-horse wagons, 7.9 cents 



