Willingness to pay using a dichotomous choice contingent valuation model. 



The estimate of willingness to pay for upland game bird hunting is determined by finding the 

 relationship between the bid amounts that hunters responded to and the odds of them saying they 

 would pay that amount. This relationship is shown graphically as a two dimensional curve. The 

 area under the curve from zero to some upper value is determined through mathematical 

 integration and represents the expected maximum willingness to pay for an upland game bird 

 hunting trip. The upper value is usually the highest bid level at which "yes" responses were 

 recorded. 



