Our Sweet Tooth 



In 1914 this total had risen to 

 18,773,486 tons a jump, in a single 

 generation, of more than 600 per 

 cent. 



As matters stand today we are 

 digging out of the ground, the world 

 over, only about one-third enough 

 gold to pay our annual billion-and-a- 

 quarter dollar raw sugar bill. 



All of the petroleum produced in 

 the world in a year equals hardly 

 more than one-quarter the value of 

 the year's raw sugar crop. 



All of the ever increasing quan- 

 tities of tobacco used amount in 

 value to barely a third of what we 

 pay for our raw sugar. 



And coffee, too, growing apace 

 with tobacco, would have to multi- 

 ply its annual crop by more than 

 four in order to be abreast of sugar, 

 while rubber, with more than two 

 million motor cars consuming it at 

 an astounding rate, must be multi- 

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