246 MANAGEMENT THE KEY TO SUCCESS 



The word "fancy" implies more than appearance. It 

 means also quality. Poultry and tgg buyers are becom- 

 ing particular, but they are willing to pay for their goods. 

 If they want the brown eggs, they will not take white; 

 and if they prefer the white, the brown ones offer no 

 temptation. The market today demands choice, plump, 

 fresh stock. Have you got it? If so, the market is wait- 

 ing for you. 



We have today quite a number of breeds, and all, to a 

 certain extent, are practical. But they will not any one 

 of them fill all the purposes ; therefore, it is necessary for 

 a man to select only such breeds as will best serve his 

 customers. 



Of the entire list of breeds, none will meet the demands 

 of Americans so satisfactorily as do the American varie- 

 ties, and in this class the most popular are the Wyan- 

 dottes, the Plymouth Rocks, with the Rhode Island Reds 

 closely following; also our American strains of Light 

 Brahmas and Leghorns. 



The Brahmas belong to the Asiatic class as a breed, 

 but the Light Brahma, as bred by our people, is so 

 different from that bred in England that one would 

 hardly suppose them to be of the same family. This is 

 also true of the Leghorns, which belong to the Mediter- 

 ranean class. 



It will cost the farmer no more money to raise thor- 

 oughbred poultry than it will to grow scrubs. The pure 

 breeds will not only bring more money in the wholesale 

 market but it is a fact that poorly graded poultry lose 

 more heavily in shrinkage than do those that are of 

 pure blood. Commission men say that there is a marked 

 improvement in the quality of the poultry that now comes 

 to the city markets, and say that this improvement has 

 been influenced by buyers who collect poultry from farm- 

 ers and ship it to market. 



The shippers can pay a higher price for a better quality 



