MARKETING LIVE STOCK IN THE SOUTH: 

 SUGGESTIONS FOR IMPROVEMENT. 



CONTENTS. 



Page. Page. 



Need of better local markets for live stock 3 j Cattle sales of South Carolina 9 



Local markets and methods of marketing com- Marketing farm-cured meats 10 



monly followed 3 The southern ice plant as a local market 11 



Local marketing of stock on foot 5 ' Municipal or public abattoir as an aid in the 



Cooperative live stock shipping 5 local marketing of live stock 12 



Tennessee lamb and wool marketing clubs 7 Meeting market demands 13 



A Mississippi commercial club's marketing plan 8 



NEED OF BETTER LOCAL MARKETS FOR LIVE STOCK. 



FREQUENTLY the statement is made that the live-stock prob- 

 lem of the South is more essentially one of production than 

 of marketing; in other words, that the live-stock markets and 

 transportation facilities will not be improved materially until the 

 South raises stock in sufficient numbers to attract buyers and to 

 warrant the expenditure of capital for equipment and service. 

 Nevertheless, the lack of a ready market and the unsatisfactory 

 prices received by the small farmer undoubtedly have helped to 

 retard the development of the live-stock industry in many sections 

 of the South. 



Since it is largely to the small farmers that the South must look 

 for the desired increase in live-stock production, it is essential to 

 offer them encouragement in the way of better marketing facilities. 

 This can be done by establishing local markets of such a nature that 

 the farmer will be assured of an opportunity to dispose of his stock 

 at a fair market price. 



LOCAL MARKETS AND METHODS OF MARKETING COMMONLY 



FOLLOWED. 



Under present conditions in the South a large part of the live stock 

 is sold by farmers! to local butchers for retail trade, and to local 

 dealer-shippers for shipment to market. 1 In the nine Southeastern 



1 TJ. S. Department of Agriculture, Office of the Secretary, Report No. 113, Meat 

 situation In the United States, Part V, Methods and costs of marketing live stock and 

 meats. 1916. 



NOTE. The purpose of this bulletin is to place before southern farmers who produce stock in small lots 

 and who are experiencing difficulty in marketing their live stock the more important local marketing 

 plans which have been found successful in certain communities and which are practicable under southern 

 conditions. 



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