COMMUNITY LIVESTOCK BREEDING 



breeding may attract buyers where the same number of individuals 

 working independently in the same community would not be visited. 



Advertising Helps. Successful community marketing is made 

 possible only by the production of high class animals, advertising, fair 

 treatment of customers, and unselfish effort. Effective publicity 

 may be had by co-operative advertisments in general farm and breed 

 papers and in descriptive pamphlets. 



Where Plan Has Succeeded. The agricultural representative of 

 a southern railroad, who visits Missouri several times each year to 

 purchase livestock, said that he always went to Carroll County,, for 

 Aberdeen Angus cattle, because there he found the breeders, the cat- 

 tle, a livestock organization which could place the cattle with no' 

 trouble or expense to him and which stood back of their sales. This 

 particular county has done no more than other counties can do if 

 livestock men will make the effort. 



Several Missouri counties have thoroly demonstrated the effi- 

 ciency of organized effort. In one day, Johnson County, Missouri, 

 Shorthorn breeders sold fifty-three head .of bulls, cows and' heifers, for 

 more than $7,000. This number came from eight different herds. 

 The number contributed from each herd ranged from one to eighteen 

 head, which shows how the breeder with only one had equal oppor- 

 tunity with larger breeders. Another instance of the same sort oc- 

 curred when the St. Francois County Hereford Breeders' Association 

 sold eighty-three bulls in one group to a single buyer. Missouri has a 

 reputation for mule production, but apparently this industry is cen- 

 tralized in a few counties. The "Kingdom of Callaway" (Callaway 

 County), among other counties, has become noted as a mule produc- 

 ing and feeding center. Buyers visit such places because they have 

 the numbers and different types from which to select. These are 

 only a few instances in which community effort has brought reputa- 

 tion and w r ealth to the respective communities. Opportunity exists 

 for still further effort. 



How to Begin. Persons interested in any one breed of livestock 

 should meet and discuss the advantages and disadvantages of com- 

 munity breeding and how it is best conducted. After selecting the 

 breed or class of livestock which they desire to produce they should 

 institute a local campaign to interest at least ten others whom they 

 know to be capable of handling such livestock. At thi time it is well 

 to elect temporary officers and adopt a constitution and bylaws, and 



