MARKETING 



377 



Marketing. -- The profits in vegetable growing depend 

 as much upon methods of marketing as upon methods of 

 cultivation. Many gardeners are expert growers but poor 

 market men. The details of marketing are just as im- 



Fig. 194. A good crop of tomatoes ready to be harvested. 



portant as the details of production and must be as thor- 

 oughly mastered if the greatest profits are to be realized. 



The success of a grower depends largely upon his ability 

 to produce crops that satisfy the consumer. The user is 

 the final judge. Quality is the first essential. Vegetables of 

 high quality are often packed and shipped in such a man- 

 ner as to spoil their market value. The appearance of the 

 product as presented to the consumer is also important. 



