122 PROPOSED ORGANIZATION 



owners must be vested under the same control 

 as the machine which provides the land. The 

 advantages for cheapest buying and best 

 selling, hire of implements, and expert advice, 

 must be ready at hand immediately possession 

 is taken of a holding. It is then that the 

 heaviest purchases are made and the largest 

 capital expenditure is incurred. In the early 

 stages of working up his holding a small 

 owner is more likely than at any other time to 

 ask for information and advice. If he finds 

 that during the critical period of the first two 

 years the organization supplied him meets his 

 requirements in a prompt and business-like 

 manner, and that the information given can be 

 relied on, he will continue to deal there for the 

 rest of his career ; but it must be on a com- 

 mercial basis, and he must be under no com- 

 pulsion or obligation to trade there if he should 

 not feel so inclined. 



The success of the depot system as estab- 

 lished at the Fairby Farm is partly attrib- 

 utable to the organization being in a position 

 to accept and fulfil orders as soon as small 

 owners occupied their holdings. The depot, 

 as might a shop, is there to supply a demand. 



