Marketing Fruit 313 



these conditions. They could not do business in this 

 way and continue to give satisfaction to the growers. 



John Moore, manager of the Grand Junction Fruit- 

 growers' Association, in an address before the Utah Horti- 

 cultural Society, sums up the causes of the difficulty in 

 marketing the crop of 1908 in the following direct and, 

 as we think, conclusive way. His ideas will apply to the 

 general subject of marketing as well: 



"Never before in my twelve years' experience in the 

 fruit business, have I been so impressed with the necessity 

 of proper marketing and distributing methods for the 

 protection of the man who grows the fruit. This protec- 

 tion would also include the jobber. We are in an age of 

 revolution and evolution, and the unorganized and un- 

 systematized mode of doing business of the past must 

 give way to more modern methods. 



" I am fully convinced that the numerous partially 

 organized and unsystematized institutions which are at- 

 tempting to assist the grower by agreeing to load their 

 fruit and ship it somewhere are a great detriment to the 

 business and the growers. Last season, in my efforts to 

 secure reasonable prices, I was confronted on every hand 

 by the statement from jobbers with whom I was attempt- 

 ing to deal, that they were being well supplied with fruit 

 on a consignment basis, and as long as consignments 

 could be secured they would not buy. We sold on either 

 a f.o.b. or delivered basis, eliminating entirely consign- 

 ments. Now, with a proper distribution of the fruits, 

 there is no reason why each and every car cannot be sold 

 at the market price, or put on the auction where it will re- 

 ceive a square deal and the grower paid all that his fruit 

 is worth. Could the distribution be properly controlled 

 and consignments eliminated, glutted markets would be 

 rare. There are always, in nearly every market, dealers 

 who will encourage consignments to their markets, when 



