PREVENTIVE MEASURES 221 



experienced newspaper man have written that para- 

 graph ? 



Mr. Boughner goes on to describe how the Hterature 

 furnished by the American Civic Association and by 

 various State and city boards of health and other 

 organizations was collected and from these were culled 

 hundred-word articles, general in nature, but prepared 

 in such a way as to attract the attention of every reader. 

 These w^re started in April, and after they had been 

 running for a week or so letters were sent to every 

 club in Minneapolis suggesting that they endorse the 

 campaign, and these resolutions kept coming in for a 

 month or more, and were printed, giving a local tinge 

 to the campaign. Then the local and State health of- 

 ficials were interested and were quoted wherever it 

 seemed necessary. Then the State Entomologist was 

 approached, and he was quoted. The use of gruesome 

 pictures was avoided as a rule, but occasionally the 

 readers were startled with a statement and a picture 

 that helped to intensify the interest. When the Tuber- 

 culosis Committee of the Associated Charities advised 

 drug store keepers to cover their wares, the Tribune 

 took the matter up and drew a fly moral from it. Very 

 often it happened that the ammunition furnished by 

 this paper was most valuable, and as an example Mr. 

 Boughner states that seven cases of typhoid in a suburb 

 of Minneapolis were traced to the typhoid fly. . Every 

 change of w^eather was used as a pretext for a new 

 editorial, and at the conclusion of the campaign a big 

 story was written summing up the results. 



