THE SUN. 



for us, according to the law of individuality, to attach the difterent 

 machinery. In doing so, let us begin with the store. 



PAKTI:— THE STORE. 



Its Economy.— Om- customers being secured, we have: — 



(1) No advertising to do in order to get them. They were easily 

 obtained at first, and they will always remain. Nor do we need any 

 shop-window or side-walk displays to catch the passer-by. We need 

 no parade within, to show our goods, only a few samples with 

 their quality and price attached. 



(2) Our rents are small. We have no occasion for the main 

 street, the thorough-fare, or the costliest corners. Nor need we 

 fear our landh^rd will raise the rent because he thinks we cannot 

 move and carry away our custom. 



(3) Our stock is small. For, being acquainted with the custom- 

 ers' needs, we know what, how much, and when to buy. Our goods 

 are fresh, in date, and not shop-worn. 



(4) Onv capital need not be large, or idle, for our goods will be 

 turned often. And let it be here understood, that our store is not, 

 primarily a deposit of supplies, with the design of bringing custom- 

 ers to it, but an exchange depot, a commodity-clearing house, with 

 only such things on deposit as cannot be exchanged direct, without 

 the intervention of a middle man. 



(5) Our clerical force is mucli less, since our customers, m buy- 

 in'' from themselves, have no interest in consuming another's time. 

 Our delivery, also, makes shorter drives, and the hours for keepmg 

 open 8toi-e can be much reduced. 



(6) The number of stores to each community is now determined, 

 an item of much greater importance than the number of clerks rc- 

 quiritd for each store. 



The stability of the store is a.ssured from the fact that the cus- 

 tomers are pledged. Wherea.s, under profit and high prices, 96 

 per cent, failed, now under cost and low ones, 100 per cent, succeed. 



Tlius we see that the pool, in controlling trade, possesses under 



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