there was still much to be desired in the way of quality 

 of work. A hundred thousand folded and pasted news- 

 papers could not be turned out by a single machine every 

 hour without great sacrifice in quality of the presswork. 

 And yet the quality was marvelously good, all things 

 considered. So good, indeed, as to warrant the belief 

 that it was simply a question of perfecting the details of 

 the existing rotary presses to make them produce letter- 

 press of "magazine" quality. In fact, while the great 

 press just described was under construction, the same 

 builders were planning another marvel, which should do 

 for the magazines what had been done for the newspaper. 

 How well they succeeded is attested by the fact that the 

 new press was requisitioned for doing the plain forms 

 of one of the best printed periodicals in the world, by 

 the master-printer, Theodore L. DeVinne, whose 

 reputation as a printer rests upon the excellent quality 

 of his work. 



A PERFECTED MAGAZINE PRESS 



In an article contributed to the Century Magazine 

 Mr. DeVinne described this new press as follows: 



"At the end of a long row of machinery," he says, 

 "stands the web press a massive and complicated con- 

 struction, especially built by Hoe & Company, for 

 printing, cutting, and folding the plain and advertising 

 pages of the Century. Web presses for newspapers are 

 common enough, but this press has the distinction as the 

 first, for good book-work. At one end of the machine is 

 a great roll of paper more than two miles long when 



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