Dec, 1929J 



ROADSIDE MARKETING 



23 



liis efforts and allow him to enjoy a reasonable standard of living-. 

 Labor is always a big item in farm economy for the reason that manual 

 effort is the largest single factor which enters into the cost of produc- 

 tion of the world's food supply. In Table XII are shown amounts 

 and values of labor involved in operating the roadside stands and some- 



Table XII. — Distribution of labor among men, women and children and values for 



each stand 



(85 stands suppljdng complete estimates) 



thing of the personnel. Of the total labor expended in running 85 

 places of business supplying this information, 84.3 per cent of the 

 hours and 88.7 per cent of the value as estimated were family labor. 

 The average value at each stand of all labor hired was only $115, while 

 the corresponding value for all farms in the state as compiled from the 

 census figures" averaged $143. This type of selling is quite obviously 

 a home talent business, affording employment to people already on the 

 farm and especially to the farm woman; for she was given credit for 

 almost half of all the labor both hired and resident. The total value 

 of all labor per stand amounted to $1018, a little over one third of the 

 gross receipts. Table XIII gives the hourly rates for each stand for 



Table XIII. — Distribution of labor among men, women and children and wages per hour 



(85 stands supplying complete estimates) 



*U. S. Census of Agriculture, 1925. 



