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U. OF N. H. AGRI. EXP. STATION [Bulletin 249 



ble. Most people prefer to walk across the road when necessary rath- 

 er than to cross the traffic stream with a car. The motorists' inter- 

 ests and convenience must be continuall}' consulted at every point. 



Table XVI. — Parking space provided by roadside stands 



Advertising 



The most obvious method of advertising for transients is by means of 

 signs along the roadway. Signs for several miles as sometimes seen in 

 New Hampshire are of doubtful economy; but one placed a few hun- 

 dred feet on either side serves a definite purpose. There are many 

 poor signs in New Hampshire which clutter up the roadways, detract 

 from everything that is beautiful, and create vesentment in prospective 

 customers as well as in others. To facilitate reading, place the sign 

 more or less at right angles to the road. This enables the motorist to 

 look at it from the front of the car and for a longer time than if placed 

 parallel to his line of travel. Make the words few and the letters 

 large. Four-inch block letters with plenty of- contrast in the back- 

 ground can be read perhaps for 200 feet, but easily by most eyes at 

 100. A sign that is legible at 100 feet, gives the motorist travelling at 

 35 miles an hour two seconds in which to read all it says, assuming 

 that there is nothing else which deserves his attention more. Probably 

 four-inch letters are the smallest that should be used on the road. 

 Keep the number of words within 5 or 6 if possible. Cards or folders 

 at the stand may give more detail if necessary, and be available for 

 the public to take home to read at leisure. A rather complete list of 

 items for sale may be posted near the place of business and changed 

 daily. To serve this end many use a blackboard. Others use neatly 

 painted wooden bars, each lettered with the name of its jiarticular 

 vegetable or fruit, which may be provided with screw eyes and tempo- 

 rarily hung on hooks to the side of the building or to a special rack. 



The number of folders, printed wrappers, etc. which any market 

 finds worth while must depend somewhat on the nature of its custom- 

 ers as well as on the kinds of products sold. Fancy home-made candy 

 wrapped in boxes, naturally carries some distinctive advertising. For 

 large pajjer bags in which to transport potatoes the desirability of 

 printing is less obvious. Almost any business will serve some stran- 

 gers, and for these small name-cards are appropriate and inexpensive. 

 If the customer is satisfied he will not resent being reminded of the 

 place again and may use a card to hand some friend who is coming 

 that way. 



Good use is often made of the telephone directory or the automobile 



