38 U. OF N. H. AGRI. EXP. STATION [Bulletin 249 



l)ro\'ide other than midsummer employment in their manufacture, al- 

 so find a ready market, and often among other than summer people 

 or tourists. Recognizing and catering to just such a demand this 

 person has built up a business of no mean proportions and made 

 many lasting acquaintances among the real aristocracy who regard 

 her as a friend and co-worker rather than as a servant. 



One young man has had faith enough in roadside marketing to de- 

 vote to it a major part of his almost inexhaustible energy, and a good 

 bit of capital. It is not a side line — it is the aim and objective of 

 his whole family enterprise and of his entire farm organization. Open 

 the year around, his place caters alike to the casual visitor and to the 

 regular customer. Trying to supply at a reasonable price farm pro- 

 ducts fresh from the garden, the orchard and the hennery, home- 

 cooked meals and special dinners made from these same raw ma- 

 terials, and overnight accommodations second to none, he seems 

 to be meeting a popular demand and to be reaping something of the 

 success which he so fully deserves. As a mere by-product of his busi- 

 ness, he provides a refreshment stand with the usual supply of ice 

 cream, tonics, candies and tobaccos. No one deficient in ability to 

 organize physical units of capital, or in the knack of working with 

 people to get practical and effective results, could hope, to succeed in 

 as diversified a rural business as this young man has developed. And 

 no one lacking energ\% or a strong constitution could possibly endure 

 the long hours of strenuous labor and vigilant supervision, most con- 

 centrated in hot weather, without losing at times that subtle courtesy, 

 not only becoming, but absolutely necessary, to the salesman who 

 would make a success of meeting friends and strangers seven days 

 and nights in every week. To few indeed are accorded these charac- 

 teristics in proper proportions for the accomplishment of a task wiiich 

 may be something of a service to the buyer as well as a means of 

 livelihood to the vendor. 



A young man and his wife both left behind well-paying occupations 

 in a big city to enjoy the country and to organize a roadside stand 

 business to their liking as a hobby. They are serving lunches and 

 dinners from one of the most up-to-date kitchens the country affords. 

 And again, true merit is appreciated, for an ever-increasing number of 

 the well-to-do city people is turning into this dooryard to enjoy the 

 fruits of science and industry as api)lied to the specific problems of 

 furnishing a good meal for a hungry tourist. 



SUMMARY 



1. In this survey nearly 800 sales places were found on 1000 miles 

 of road. 



2. A great variety of articles is sold at the roadside. Many stands 

 simply merchandise products such as soft drinks, ice cream, tobacco 

 products, gasoline, etc. At some place is produced and sold almost 

 every conceivable farm product for human consumption that can be 

 grown in the state. 



3. The average sales at 103 locations where considerable detailed 

 information was obtained totaled $2714. The five largest markets 

 averaged $12,721. 



