PROGRAM ANALYSIS 



MARKETING AND TRANSPORTATION DIVISION PROGRAM 



Goals 



Provide marketing service requirements enabling efficient mar- 

 keting of agricultural products, improved economic returns and 

 availability of quality products. 



Ensure the availability of adequate and efficient transportation 

 service at just and reasonable rates and charges. 



Collect, prepare, and publish agricultural statistics by county 

 and to cooperate with the United States Department of Agriculture in 

 collection of selected agricultural statistical data. 



Objectives 



Develop new and expanded markets for Montana agricultural 

 products. 



Collection and dissemination of specialized marketing information; 

 maintain pertinent statistical data base and reference source. 



Cooperate with individual and collective interests in marketing 

 research projects. 



Provide transportation expertise for evaluation and solution of 

 present and future problems. 



Represent Montana agricultural product shippers at administrative 

 hearings before state and federal transportation agencies. 



Maintain and up-grade a data base, as well as reference and re- 

 source materials, reflecting Montana transportation statistics. 



Design and conduct appropriate surveys to develop needed data, 

 employing advanced procedures and data processing techniques. 



Provide expertise and technical capabilities to identify and 

 provide specialized statistical needs. 



Evaluation 



Designed, compiled and published a comprehensive index of major 

 Montana suppliers of agricultural and horticultural products to assist 

 in expanded domestic and foreign sales. 



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