PROGRAM - MARKETING AND STATISTICAL UNIT COORDINATOR 



GOAL ; 



Assist agricultural interests In the areas of marketing service re- 

 quirements to enable Montana products to move in the market channels 

 In an economical and orderly fashion resulting in an improvement of 

 returns to the producing sector and availability of a quality product 

 for the consumer. 



OBJECTIVE ; 



Cooperation with individual and collective interests to develop new 

 and improved marketing techniques and correct existing inefficiencies. 



Participation in domestic and foreign trade promotion programs to 

 expand market outlets for Montana agricultural commodities. 



Provide transportation expertise in representing rural agriculture 

 interests before official regulatory bodies, to secure equitable freight 

 rates, to address abandonment of service actions, and to obtain efficient 

 allocation of rail and truck hauling equipment. 



Collection and dissemination of marketing information. Administer 



state portion of Federal-State cooperative statistical reporting service. 



ACHIEVEMENTS ; 



A "Specialized transportation program" was developed and initiated in 

 the division. Preliminary actions are now completed and full implemen- 

 tation occurred in July, 1973. The Department can now provide an 

 advanced level of expertise for agriculturalists as well as others 

 having interests in transportation. 



Cooperative participation with the Pacific Northwest International 

 Trade Council in sponsoring the Tokyo Food Fair, April, 1973. This 

 was the first regional trade promotional effort involving Montana 

 products other than wheat. As a result of the successful first effort, 

 P.N.I.T.C. has scheduled a second Japan food exhibition and has 

 contracted a market research project to identify demand for our other 

 products In Asia. 



Negotiated with a major railroad in establishing reduced rates for 



feed and barley moving from major producing areas in the State to points 



serving our growing feed lot industry. 



Secured grant funds from the United States Department of Agriculture to 

 finance special projects. 



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