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MONTANA STATE LIBRARY 



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NEWS LT E T T E R 



Montana Department of Agriculture 



May -|une 20(t2 



1 have leaiTied that success is to be measured not so much by the position that one has reached in life as by the obstacles 

 which he has overcome while trying to succeed. -Booker T. Hashingiun 



rade Show Review Corner 



Montana Trade Group Concludes 

 Mexico Trade Mission 



HELENA, Mont. - Attending 1 1 meetings in three days is not 

 the preferred way to see Mexico. But the busy schedule 

 allowed a state trade delegation to accomplish its aims of 

 building relationships with Mexican brewing companies that 

 are customers of Montana malting barley. 



"We were extremely well received, and we heard both at 

 Mexico Cit}' and at Monterrey that one-to-one relationships 

 are important to conducting business in Mexico," said 

 Lieutenant Governor Karl Ohs, who led the trip. 



The nine-member trade delegation returned trom the 

 meetings late Thursday, April 25. Wliile in Me.xico, they met 

 with government officials including the lieutenant governor of 

 Nuevo Leon in northern Mexico, where a large Mexican 

 brewery is situated. They also met with representatives of 

 malting, grain trading and brewing companies including 

 Grupo Modelo and Cervecena Cuauhtemoc-Moctezuma, 

 which produce 95 percent of the beer brewed in Mexico. 



Director Ralph Peck of die Montana Department of 

 Agriculture said he was particularly happy with the group's 

 reception at Grupo Modelo, the maker of Corona Extra beer. 

 Grupo Modelo has announced plans for a new malting plant 

 at Idaho Falls, Idaho, and has expressed interest in purchasing 

 barley trom Montana growers. 



"We have some follow-up work to do, to bring our 

 objectives with Mexico to fruition," Peck said. Hosts of the 

 delegation were in\ited to Montana to see the state's barley 

 growing regions and facilities, he added. 



For more information please contact: Brent Poppe at (406) 

 444-2402 or at agr@state.mt.us 



^ree Listing in Directory 



The second edition of the Montana Food & Beverage 

 Directory is being developed for distribution in 2003. This 

 directory serves as a resource for food and beverage 

 producers and industry representatives in locating products and 

 services. Your business can be included in the directory free- 

 of-charge by completing an inclusion form and returning it to 

 the Montana Department of Agriculture by June 15, 2002. 

 The form should be coming to you via mail in May. 



The Food & Beverage Directory caters durecdy to individuals 



searching for food and beverage related products. Another 



directory, the Agriculture Business & Resource Directory is 



intended to serve agricultural producers by listing businesses 



that supply the products necessary for production agriculture. Inclusion forms for this publication will be out this summer. 



Both the Montana Agnculmre Business & Resource Directory and the Montana Food & Beverage Directory will be 



distributed upon request, given out at fairs and exhibitions, and w-ill be available online at our web site www.agr.state.mt.us . 



Please take advantage of this opportunit}' to reach a wide variet)' of potential consumers. 



Made In Montcuia Food & Gift Show: Great 



Falls, MT Contact: Rebecca Baumann, (406) 444-4392, 

 www, madetnmontanausa. com 



This show's 100-t- food and gift exliibitors attract over 400 gift, 

 specialty and grocery store buyers from throughout the 

 Northwest United States. Companies interested m exhibitmg 

 must be members of the Made hi Montana Program. For 

 information about the program, contact Rebecca Baumann. 

 Booths cost $200 (8' x 10'), and other costs vary. Comments 

 from a past attendee: This show is a great show to learn more about 

 how to exhibit at national trade shows. I learned a lot! 



Jubilee Gift Basket Trade Show: Las Vegas, 

 Nevada 



Contact: Randy U^hite, (800) 729-6338, www.nttbasketjubilee.com 

 Bnngmg together over 170 exhibitors of gift basket items, tins 

 show attracts approximately 2,500 buyers from all over the 

 Umted States. Exhibitors specialize in items used in 

 constructmg gift baskets (ribbon, baskets, etc.) as well as actual 

 gift items (candy, cookies, etc.). According to a pnor participant, 

 it costs approximately $4,450 to attend this show (includmg 

 booth space-? 1,095, show services-$25, shipping & storage- 

 $350, approximate travel expenses-$l,165, other costs-variable). 

 Past attendees gave these comments: To do well at this show, your 

 package sii^e (and therefore cost) must be small enough for gift baskets, 

 jour packaging must be pretty, jour product should be displajed in a 

 basket idea, and try to offer a show special. 



Trade Show Assistance Program 



Contact: Angeljn Stonebraker, (406) 444-2402, agrfWstate.mt.us 

 The Montana Department of Agnculture Trade Assistance 

 Program (TSAP) assisted seven companies with attending both 

 local and national trade shows during the winter quarter. The 

 next application deadline is June 30, 2002. For an application or 

 for more mformation on the Trade Show Assistance Program, 

 contact Angelyn Stonebraker (contact information above). 

 Program guidelines and trade show exhibiting tips are available 

 at the Montana Department of Agnculture 's web site at 

 wwrw.agr.state.mt.us . 



As part of the assistance available through the TSAP, a 

 department representative will be available at select trade shows 

 throughout the year to assist Montana agricultural attendees. 

 Angelyn Stonebraker will be attendmg All Thmgs Organic m 

 Austin, Texas from May 8-12, 2002, and the National 

 Restaurant Association trade show in Chicago, Illinois from 

 May 18-21, 2002. If you are attending and would Uke to 

 request assistance, contact Angelyn (contact information above). 



