MILK RETAILING 235 



All the neighbouring farms were managed on exactly 

 the same lines : farther out rents were lower, and 

 because of the difficulties of getting the milk into 

 town early enough it was turned into cheese. As 

 this was sold new and therefore moist at about 7d. 

 a pound, the farmer received the equivalent of 8d. 

 a gallon for his milk, and also had the whey on 

 which, with purchased meal, to raise pigs, themselves 

 a profitable trade. This retail milk selling is not 

 very impressive farming, but it is cheap and thrifty 

 in virtue of the immense amount of work and 

 personal care the small occupiers put into it, so that 

 it can continue to compete with the big herds at a 

 distance, however highly organized they may be. 

 In its turn also it does keep going a more purely 

 rural industry the raising of the milch cows. 



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