366 PRODUCTIVE FARMING 



so as to catch the eye of the consumer. This idea is used 

 in the egg case and the fruit case shown in Figs. 205 and 

 120, A. 



The farm from which the produce comes should be attrac- 

 tive and pleasing in appearance, as to its fields, buildings, 

 fences, and lawns. This also adds real value to the place 

 itself. 



The farmer, his team, and wagon must be neat and 

 presentable when making deliveries of goods. These help 

 to sell future products. Dairymen wear white uniforms. 

 The work clothes should be kept at home. The commercial 

 traveling salesman does not wear a factory suit. 



The farm should have an attractive name. This name 

 should be printed neatly on letterheads, envelopes, shipping 

 cards; and on cases, crates, and baskets in which produce 

 is sold. 



The farm name should be made prominent on articles 

 exhibited at agricultural fairs or in advertisements in local 

 newspapers. 



Bulletin boards bearing the name of the farm, and 

 announcing the kinds of produce for sale, should be placed 

 at the nearest approach of the public road. 



An inventory should be a part of the records of every 

 arm. It is made up of two lists: (1) the things the farmer 

 owns, and (2) the debts or liabilities of the farmer. The list 

 of property is usually made in the winter, about January 

 1st. It should include the land itself; the different buildings; 

 the several kinds of live stock, with their numbers, breeds, 

 and ages; the machines; the hay, grain, apples, potatoes, and 

 other stored products; household goods. Making the inven- 

 tory list is always easier after the first year, as many of the 

 articles will be merely transferred to the new lists and their 

 values corrected. 



EXERCISE. Value of Property. The whole class working 

 together should make up a list of the articles which probably 



