The Review of Reviews. 



September 1, 1S06. 



AVE YOU 



TRIED 



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SHOPPING BY POST? 



If you have not, study cup advertisements, and write to oup adver- 

 tisers, and see whether they will not serve you as satisfactorily as if 

 you shopped in person. 



Whether it be Machinery or Tea, Buggies or Hair Restorer, Gates or 

 Biscuits, Patent Medicines or Books, that you require, write our Adver- 

 tisers and test their goods. 



It is our wish that the advertisements in this magazine be read by 

 its readers. "The Review of Reviews " is a high-class production, the best 

 magazine of its class in Australasia, and we refuse to take advertisements 

 from all and sundry. We discriminate between firms to whom we apply 

 for advertisements. The appearance of an advertisement in "The Review 

 of Reviews" is a proof that the firm advertising is a reputable one, and 

 that its representations are genuine. We want readers of "The Review 

 of Reviews" to have confidence in its advertisers. 



Write them, and try them ! 



BUY WELL-ADVERTISED GOODS, 



In recent years methods of shopping and purchasing have changed. 

 Purchasers do not buy goods on chance, but they rely on the reputation 

 of well-known, well-advertised brands. In this extensive advertising cus- 

 tomers find security, for the merit of an article is soon found out, and 

 the thing not up to description goes down. Constant advertising of an 

 article is therefore an excellent guarantee of that article's worth. 



Misrepresent a line of goods in advertising and it is as good as dead. 

 The public will not be imposed upon. 



In a good-class magazine like "The Review of Reviews," advertisements 

 can be relied on. The management exercises great care that none but 

 reliable advertisements are accepted. 



Don't take chances in buying. Buy well-known goods advertised in 

 our columns by our clients. 



"THE REVIEW OF REVIEWS FOR AUSTRALASIA." 



