186 DAIRY FARMING 



MARKETING BUTTER. 



For fancy trade, one-pound prints wrapped in parch- 

 ment paper are the most popular. These prints are 

 made with a small hand printer (Fig. 54) which should 

 have the dairyman's monogram cut into it. The im- 

 print of the monogram in the butter will serve as a 

 guarantee of its genuineness. It is also desirable to 



Fig. 53. Print Butter Box. 



have some neat lettering on the parchment wrapper, such, 

 for example, as Fancy Dairy Butter, Cold Spring Dairy 

 Butter, Golden Jersey Butter, etc. Prints must be kept 

 cold to preserve their attractive rectangular appearance. 

 The best prices for butter are realized by selling it 

 direct to the consumer. With dairymen who retail milk 



