TO SECURE A GOOD MARKET 215 



likely to command good prices even when of only medium 

 quality. 



Punctuality. Another essential in building up a good 

 market is punctuality. If your customer expects his milk 

 at 7:30, do not deliver it at 7:40; deliver early rather 

 than late. If you are shipping cream or milk you cannot 

 afford to miss your train even a single time. It gen- 

 erally means greater disappointment at the other end of 

 the line than one would anticipate. 



Try to Please. Always put yourself in an attitude 

 to please. If criticisms come concerning your products, 

 you cannot afford to resent them. Usually there is reason 

 for the criticism. Try to discover the trouble and remedy 

 it. 



Delivery Outfit. Cleanliness and neatness must char- 

 acterize the dairy business throughout. Milk wagons, 

 cans, bottles, drivers, etc., must present a clean appear- 

 ance. Where they do not, it is usually an easy matter 

 to surmise the condition of milk. 



Use a Trade Mark.- The name or monogram of the 

 dairy, placed upon the products and delivery wagons, 

 guarantees genuineness and will materially assist in se- 

 curing a better and more extended market. It is one 

 of the best ways of advertising a superior product. 



Secure Your Market Early. If it is intended to sell 

 cream for manufacture into ice cream, it is important 

 to get a market early in the spring. It is difficult to find 

 one in the flush of the ice cream season, because ice cream 

 dealers, as a rule, contract considerably in advance of 

 the time they need the cream. If it is intended to supply 

 winter resorts, apply for the market early in the fall. 

 What has been said here with reference to cream applies 

 also to milk. 



