216 DAIRY FARMING 



Secure Reliable Customers; Where milk and cream 

 are shipped some distance, it is important to determine 

 beforehand the reliability of the buyer. As a rule it 

 is good policy not to make more than three shipments 

 before the first has been paid for. It is well, even where 

 milk and cream are sold locally, to investigate the stand- 

 ings of customers before their accounts have run up very 

 high. 



Selling Direct to Consumers. No argument is need- 

 ed to show the advantage of selling dairy products direct 

 to consumers wherever this is possible. It means the 

 elimination of the middleman whose profits are saved to 

 the dairyman. 



Letterhead Stationery. It is not only businesslike 

 to use stationery with a suitable letterhead, but it also 

 serves to advertise the business. The following is sub- 

 mitted as a suitable form of letterhead: 



Springdale Sanitary Dairy. 

 J. C. Boone, Prop. 



Dealer in 

 Pure, Bottled, Jersey Milk and Cream 



from Tuberculin Tested Cows. 

 Reidsville, N. H 190. . 



