32 



THE IRRIGATION AGE. 



DIAMOND/ 



ON CREDIT 



IN THIS GAME OF 

 HEARTS DIAMONDS 

 WIN 



Dear to the Heart 



of every "Daughter of Eve" are the scintillating hues of liquid 

 fire hidden in the depths of a Diamond. Whether as an emblem 

 of plighted troth, or as a Christmas anniversary or birthday gilt 

 to wife, sweetheart, mother, sister or daughter, it is always a 

 seasonable and prized gift. It is no longer necessary that the 

 purchaser of a Diamond be the possessor of property or wealth, 

 or undergo pinching economies to procure one. Under the 

 Loftis System any person of honest intentions may open a Con- 

 fidential Charge Account and purchase a Diamond, Watch or 

 other valuable piece of jewelry, and pay the cash price in a 

 series of easy monthly payments. 



Hnn/ li ie. HnriA* Write today for our illustrated Catalogue, 

 IIUW IliaUUUC. ant i [ rom it se ] ect any ar ticle that you 



would like to wear or own; or, perhaps, give to a loved one at 

 Christmas. Your selection will at once be sent to your home, 

 place of business or express office as you prefer. Examine it 

 with all the care you wish: then, if it is all that you anticipated, 

 and the best value that you ever saw for the money, pay one-fifth 

 of the price and keep it. The balance you may send us in eight 

 equal monthly payments. 



fJn f h ntli/if Hanri if youdecidenottobuy.simplyreturn 



im meutner nana, the article at our ex n e nse. whether 



you buy or not, we pay all express and other charges there is 

 no expense to you, neither do you assume any risk or obligation 



whatever. We submit our goods on their merits, with absolute 

 confidence that their quality, low prices and our easy terms will 

 make you a pleased customer. 



We are the largest house in the Diamond business. We are also 

 one of the oldest Est. 1858. We refer to any bank in Amer- 

 icaask your local bank how we stand in the business world. 

 They will refer to their books of commercial ratings and tell you 

 that we stand very high, and that our representations may be 

 accepted without a question. 



ftlir filiarantpP (Vrtifirflfp given with every Dia- 



uur uudrdiuee veruuime mond is , ne broadest 



and the strongest ever given by a house of unquestioned respon- 

 sibility. Our exchange s> stem is the most liberal ever devised, 

 for it permits you to return any Diamond bought of us, and to 

 get the full amount paid, in exchange for other goods or a larger 

 Diamond. 



An Arrmint With II is a confidential matter. We 

 AU AllUlin 1 US requ j re no security; charge no 



interest; impose no penalties and create no publicity. Our cus- 

 tomers use their charge accounts with us year after year, finding 

 them a great convenience at such times as Christmas, birthdays, 

 anniversaries, etc. We have no disagreeable preliminaries or 

 vexatious delays. Everything is pleasant, prompt and guaran- 

 teed to be satisfactory. 



iMirJetiTiac Diane' will not be complete until you have looked through our new Christmas Catalogue, and con- 

 V/ni I IdllS) 9 |d er ed wnat you can do In gift making in conjunction with the LOFTIS SYSTEM. The five 



dollars which you might pay for something cheap and trifling, uill make the first payment rn, and put you in immediate possession 

 of a beautiful Diamond or a Pine Watch. With a very little money, you can make gilts that are commensurate with, and appro- 

 priate to the circumstances tor we require but one-fifth of the price of any article when we deliver it to vou. IF YOU PREFER TO 

 BUY FOR CASH we have a proposition to make which is thoroughly characteristic pi pur house. It is nothing less than our written 

 agreement to return all that you pay for a Diamond less ten per cent, at any time within one year. You might thus wear a fifty-dollar 

 Diamond for a whole year, and then send it back to us and get {45, making the cost of wearing a Diamond less than ten cents per week. 



'WRITE TO-DAY FOR <!ATAl,Oi;E 



Loftis Bros. 



Company 



Diamonds Watches Jewelry 



Dept. M-134 92 to 98 State St., CHICAGO, ILL. 



