THE IRRIGATION AGE. 



DIAMOND/ 



ON CREDIT 





IN THIS GAME OF 

 HEARTS DIAMONDS 

 WIN 





Dear to the Heart 



of every "Dauiht-T of Eve" are the scintillating I lies of liquid 

 fire hidden in the depths of a Diamond. Whether as an t mbU m 

 of p'ighted tioth, or as a Christmas anniversaty or bit It. day gift 

 to wife, sweetheart, mother, sisier or daughter, it is alw. ys a 

 seasonable and prized gift. It is no longer necessary that ihe 

 purchaser of a Diamond be the possessor of properly 01 wealth, 

 or undergo pinching economies to pri cure 01 e Urder the 

 I.oftis Syst- m any person of honest intentions may open a Cou- 

 tirlential Chatge Account and purchape a Dinnond, Watch cr 

 other valuable piece of jewelry, and pay the cash price in a 

 series of easy monthly payments. 



Hnnr if ic Plnn/a- Write today for our illustrated Catalogue. 

 IIUW HIS UUI1C. ant! from u 5 e | ect any article that , ou 



wruld like to wear or own; or. perhaps, give to a loved one at 

 Christmas. Your sell ction will n onre te sent to yrur home, 

 place of business or exprpjs office as you prefer. Examine it 

 with all the care you wish: then, if it is all that you anticipated, 

 and the best value that you ever saw for the money, ray one-fifth 

 of the piice and keep it. The balance you may fend us in eight 

 equal Hionlhly payments. 



On fhp ftfhpr Hariri if you decider.ot to buy, simplv return 



n me umer nana, , h ' e article at our expens( ,. whether 



you buy or not. we pay all express and other < hatges ,thee is 

 no expense to you, n.e.ijner do you assume an.y-fi*-k or obligation 



whatever. We Fiibmit our goods on their nier'ts, with absolute 

 confidence that their quality, low piices and our easy terms will 

 make you a pleased customer. 



We are the largest hnuse in ihe Diairond business. We aie also 

 one of Ihe oldest Est. 1858. We refer to any bank in Amer- 

 icaask jour local bank how we stand in the bus ness woild. 

 They wii 1 u fer to iheii bool s of c< mmercial tatings and tell you 

 that we staid vety high, aid that our represeutations may be 

 arctpted without a ques-tior. 



Our finnrantpp Tpriifirflfp 8' wn wilh every Dia- 



uur uudrdiuce verimcaie mond is , ne broadest 



and the strongest e\er given by a house of i;r questioned respon- 

 sibility. Our e' change S' stem is the mo;-t liberal ever deviled, 

 fi r it permits \ou to reti rn say Diamond bcught of us. and to 

 get the full an cunt pa d, in excharge for other goods or a larger 

 Diamond. 



An Arrniinf WHh Il is a confidential matter. We 

 A \llOim I US require no security; charge no 



interest: impose no penalties and crea'e no publicity. Our cus- 

 tomers use iheir chHrp e accounts with us year after year, finding 

 them a great convtuii nee at s-uch times as C hiistmas, h : rthday?, 

 ant ivi rsaiies etc. We have no disagreeable preliminaries or 

 vexati- us di-1 ys. Everything is pleaspnt, prompt and guaian- 

 tced to be satisfactory. 



Vinir rhricfrnac Plane will not be complete until you have looked through our nrw Christmas Catalogue, and con- 

 UUI Clll rUUIB sidcred what you can do In gift making la conjunction with the LOFTIS SYSTEM. The five 



dollars which you mi^ht pay lor something cheap at d triffi- v. iH makf the first paiment rn. and put you in immediate possession 

 of a beautiful Diamond or a Fine Watch. \v ith a v*iy little money, you CHII mske gifts that are commensurate w'th. and appro- 

 priate to the circumstances for we require I ut one-filth o' the price of any article when we deliver it to \ on. IF YOU PREFER TO 

 BUY FOR CASH e I ave a pr<<po>iiinu to make which is ihn-nuehly char ctinstic of our house. It is noth'ne e=s than our written 

 agr- em< nt to teturn a 1 ! that you pay tor a Diamond It-f s trn p r cent, at anv time within one year. You might thus wear a fifty-dollar 

 Diamond fora whole ) ear, aLd then send it back to us at d get S4V making th; tost of wearing a Diamond less than ten cents per week. 



WRITE TO-IAY FOR CATAL,O<t'E 



Loftis Bros. 



CompaLi\y 



Diamonds Watches Jewelry 



Dept. P-134 92 to 98 State St., CHICAGO. ILL. 





