20 



THE IREIGATION AGE. 



Irrigation Attracts Advertis- 

 ing Expert 



Richard S. Thain, Nestor in Publicity Field, Joins Dahlh- 

 jelm Company for Exploitation of Orchard Lands. 



Behind the mere statement that Richard S. Thain, a 

 veteran in advertising experience and an acknowledged 

 expert in matters relating to publicity methods and ex- 

 ploitation, is about to devote his whole attention to the 

 sale of western irrigation land, may be found a proof 

 that the reclamation of arid lands is gradually assuming 

 a prominent, even a dominant position in the commercial 

 affairs of the nation. 



Mr. Thain, as proven by the high regard in which he 

 is held by his colaborers in the advertising field, has 

 gained for himself a reputation for aggressive, successful 

 work. For more than forty-two years, in fact since 

 present advertising methods have evolved from infancy to 

 full maturity, Mr. Thain has maintained himself at the 

 wave-top of the tide. His peculiar powers of inception 

 and organization have brought to him not only the laurels 



Richard S. Thain. 



of success, but also a bank account of no mean propor- 

 tions. 



Realizing the full magnitude of western reclamation 

 work, the great field for exploitation to be found in the 

 settlement of these millions of acres, and the financial re- 

 turns to be gained by the agents who induce this coloniza- 

 tion, Mr. Thain has prepared to enter the new field and, 

 by applying the tested rule of experience, add another suc- 

 cess to his record. 



In associating himself with the Dahlhjelm company, 

 sales agents in the east for the Lewiston Land and Water 

 company, of Lewiston, Idaho, Mr. Thain will become a 

 part of an organization that has already gained an envia- 

 ble name. The company, under the direction of Mr. 

 Dahlhjelm, has already brought to successful conclusion 

 numerous campaigns for sale of irrigated lands. By the 

 inauguration of new methods and his steadfast policy 



in accepting the sales management for only those proj- 

 ects in which he places his personal confidence, Mr. 

 Dahlhjelm has gained a high place in the commercial 

 affairs of the middle west. 



Owing to the rapid accumulation of work and the 

 steadily increasing demand for the services of his sales 

 machine, Mr. Dahlhjelm has called to his assistance an 

 expert in the advertising field and it can be safely pre- 

 dicted that this powerful combination shall become a 

 most potent force in the development of the west. 



It is announced that Mr. Thain will take charge of 

 the Chicago branch for the Dahlhjelm company, thus re- 

 lieving Mr. Dahlhjelm of active work at one of his agen- 

 cies and allowing him to give greater attention to affairs 

 in the western field. 



At a recent complimentary dinner, given to Mr. Thain 

 by his associates in Chicago, several speakers of national 

 reputation took the occasion to commend him for the 

 integrity and inviolable elements of character that had 

 led to past success. The esteem in which he is held was 

 indicated by the following from the pen of Seth Brown, 

 editor of the Commercial Union: 



"To be able to maintain for so long a period a steady, 

 uninterrupted and beneficent bearing is indeed a grand 

 accomplishment. There is a goodness about Mr. Thain 

 which is not dependent upon his advertising qualifica- 

 tions. It goes beyond the knowledge of the technique 

 of his business. 



"Those of us who have enjoyed his personal acquaint- 

 ance know what kind of a man he is. During his forty- 

 two years of service in the advertising field of Chicago 

 there has not been one false note to disturb the harmony 

 of his life. There is a satisfaction and profit in the 

 kindly consideration of other men's feelings which possi- 

 bly has never been more perfectly emphasized than in the 

 life of Richard Thain. 



"So far as is known Mr. Thain has made no enemies 

 either in a business or a social way. Possibly there is 

 no advertising man in the United States who enjoys a 

 broader acquaintance among the important men of the 

 business than does Mr. Thain. He enjoys the personal 

 confidence of Mr. Cyrus Curtis of the "Ladies' Home 

 Journal," and in fact with every publisher with whom 

 he was associated." 



In company with Mr. Dahlhjelm and other repre- 

 sentatives of the Dahlhjelm company, Mr. Thain recently 

 made an extended visit to the irrigated orchard lands at 

 Lewiston, Idaho, and Clarkston, Wash., of which the 

 company has already made heavy sales. Upon his re- 

 turn he assumed his work in the Chicago offices of his 

 company at 1206 Schiller building. 



NEW HARVESTER MAGAZINE. 



One of the newsiest and brightest of class journals to 

 appear at the exchange desk in the offices of the Irriga- 

 tion Age, is The Harvester World, a magazine issued 

 under direction of the International Harvester Company 

 of America. It is announced that in subsequent issues of 

 the publication, will appear articles on the development 

 of agricultural methods, general news of the trade and 

 other matters of interest to the farm machine industry. 

 The initial number is especially attractive and contains 

 numerous sketches and photographs. 



