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THE IBRIGATION AGE. 



Do Farmers Really! 



"We don't advertise in farm papers," said a big 

 automobile maker the other day, "because the farmer 

 wants too much for his money. Let him keep on 

 buying cheap cars and in a year or two, finding that 

 cheap cars are eventually the most expensive and un- 

 satisfactory, he will come to us of his own accord. 

 Then, when we know he is ready for good cars, we'll 

 advertise in farm papers." 



More freedom from breaks and frjj 

 bills and from expense. 



That man is making a serious mistake. 



Farmers are buying, proportionately, no more cheap 

 cars than are city people. Nor do farmers want "too 

 much for their money." 



What they do want is their money's worth, and 

 that's why they are not buying $5000 and $6000 

 cars. The worth isn't in them. 



Because fanners do want their money's worth is pre- 

 cisely why the Winton Co. advertises in farm papers 

 We have been able to show hundreds of them that 

 they get more for their money in the Winton Six than 

 in any other car on the market 



More car 



More service 



More comfort 



More satisfaction 



More enjoyment 



It is undeniably true that cheap cars U 

 expensive. 



They fall short in their carrying capacity! 

 power, hill climbing ability, and durability.! 



They are in service only a little while until 1 

 finds his car isn't nearly as good as it look! 

 advertising. 



And that fact is emphasized again and an 

 the car is laid up, day after day, for repairs! 

 owner finds it necessary to wire or write j! 

 or send through the agent for one repair ; 

 another. 



It is the old story of the cheap horse over! 

 You can buy a horse for $10, but the fl 

 gets done proving to you that he is only a 



Buying an automobile is like buying at 

 a piano, for instance. You can buy 

 $100, and it's just a piano. 



Or you can buy one for $300, that couldi 

 proved upon at any higher price. 



Or you can buy one at $600 and, like i 

 Franklin, "pay too much for your whistle." j 



THIS IS THE FOUR-PASSENGER WINTON SIX TOY TOURING CAR 



When writing to advertisers please mention The Irrigation Age. 



