THE IRRIGATION AGE 



VOL. XXV 



CHICAGO, MARCH, 1910. 



No. 5 



THE IRRIGATION AGE 



With which is Merged 



MODERN IRRIGATION THE DRAINAGE JOURNAL 



THE IRRIGATION ERA MID-WEST 



ARID AMERICA THE FARM HERALD 



IRRIGATION AGE COMPANY, 

 PUBLISHERS, 



112 Dearborn Street, CHICAGO 



Entered as second-class matter October 3, 1897, at the 

 Postofflce at Chicago. 111., under Act of March 3, 1879. 



D. H. ANDERSON, Editor 



ANNOUNCEMENT. 



"The Primer of Irrigation" is now ready for delivery. Price, 

 $2.00. If ordered in connection with subscription, the price is S J .50. 



SUBSCRIPTION PRICE. 



To United States Subscribers, Postage Paid, . " . $1.00 



To Canada and Mexico 1.60 



All Other Foreign Countries, 1.60 



In forwarding remittances please do not send checks on 

 local banks. Send either postofflce or express money order or 

 Chicago or New York draft. 



Official organ Federation of Tree Growing Clubs of 

 America. D. H. Anderson, Secretary. 



Official organ of the American Irrigation Federation. 

 Office of the Secretary, 212 Boyce Building, Chicago. 



Interesting to Advertisers. 



It may interest advertisers to know that The Irrigation Age is the 

 only publication in the world having an actual paid in advance 

 circulation among individual irrigators and large irrigation corpo- 

 rations. It is read regularly by all interested in this subject and has 

 readers in all parti of the world. The Irrigation Age is 25 years 

 old and is the pioneer publication of its class in the world. 



Age Enjoys 



Steady 



Growth. 



Our readers have, no doubt, observed 

 during the past year, the rapid growth 

 of the AGE in a business way. They are, 

 perhaps, not so familiar with its growth 

 in the direction of circulation. 



The year 1909 was the best in the history of this 

 publication in point of circulation growth and earn- 

 ings from advertising. 



We are now issuing a fifty-two page paper regu- 

 larly, where last year at this time we were printing 

 only thirty-two pages. This, to the publisher, and the 

 man acquainted with newspaper work, indicates a 

 large increase in income, but not necessarily a propor- 

 tionate increase in earnings. 



The AGE is in a position today occupied by very 

 few publications in the United States, viz: that of 

 having enough signed business on its books prior to 

 March 1st, to pay the running expenses for the 

 year 1910. It is reasonable, therefore, to suppose that 

 the year 1910 will double the volume of business of 

 1909, and the net results from this year should prove 

 two or three times greater than those of last year. 



Prom this statement there can be gathered an idea 

 of the immense interest now being taken by the eastern 

 public in irrigation. 



Success for the IRRIGATION- AGE is but a proof that 

 western energy and enterprise has won. 



If the bald statements of their promoters 

 "Why Not are to be believed, the launching of an 

 Start an irrigation journal and its rapid flight into 



Irrigation extreme influence and mammoth circu- 

 Journal?" lation is a much less arduous work than 

 the traditional ease of "falling off a 

 log." And if the "wind" is right and the "air" is 

 heated to the right temperature, the flight to success 

 becomes the more marvelous and astounding. 



Several irrigation journals have sprung into exist- 

 ence almost within a fortnight and have rapidly 

 passed through the swaddling-cloth, knickerbocker 

 and college-cap periods until they appear upon the 

 stage of life's action with the full powers and influ- 

 ences of mature existence. Tomorrow yes, even 

 before tomorrow, they may rival in circulation any 

 magazine, periodical, publication or paper that ever 

 presented itself before the American people. 



But what hard-heads are these advertisers 1 How 

 foolish in them to demand proof of circulation 1 When 

 a feather flies up the chimney can they not see that it 

 is flying the hot air has nothing to do with its prog- 

 ress? What sordid commercialism pervades the ad- 

 vertising field, insisting upon prospective delivery of 

 results before investing in display space? Why not 

 spend money and ' ' take a chance 1 ' ' 



To the legitimate journal that shall enter the irri- 



