238 



THE IKRIGATION AGE 





Two Opposites and a Happy Medium in 



Automobile 



Buying 



FIRST Automobile buyers 

 who demand the highest 

 quality car and have means 

 to purchase whatever they 

 want, used to buy foreign cars. 



Later, they found that high- 

 priced American cars equalled for- 

 eign cars, and so they bought ex- 

 pensive American cars. 



Later still, having learned more 

 and more about actual values, the 

 wisest of these buyers determined 

 that high-priced makers were stand- 

 ing still that is, either were not 

 improving their cars in ratio to 

 general automobile progress, or else 

 were maintaining their high prices 

 even when the cost of production 

 had been greatly reduced. 



So these buyers sought relief. 



SECOND Buyers of limited 

 means and those who believe in 

 "playing a safe game" used to start 

 motoring in the lowest priced car 

 they could buy. 



Unfortunately, these cheap cars 

 had a way of proving expensive to 

 keep running, and in order to es- 

 cape continued expense, these buy- 

 ers soon graduated to somewhat 

 better cars. 



Still, however, there was a ten- 

 dency to keep down the purchase 

 cost. And even these somewhat 

 better cars fell short of perfection. 

 Perhaps they were noisy, or lacked 

 something in power, seating capac- 

 ity or style. They couldn't quite 

 keep up with the procession. And 

 so, the next step was to find a car 

 presenting two elements: 1 All 

 the quality a motor car ought to 

 have. 2 A purchase price repre- 

 senting a dollar's value for every 

 dollar of price. 



This is the self-cranking, 48 horse-power Winton Six 

 Touring Car $3000. 



Thus we note two opposite 

 tendencies on the part of present- 

 day automobile buyers tendencies 

 brought about by expensive ex- 

 perience. 



Both classes of buyers are com- 

 ing to the same car a happy 

 medium. 



These facts account for re- 

 markable sale of 1910 Winton Six 

 cars. 



Because: 1 The Winton Six 

 contains all the quality a motor car 

 ought to have; and 2 the price 

 represents a dollar's car-value for 

 every dollar of price. 



The Winton Six has six cyl- 

 inders, because less than six cyl- 

 inders mean less than excellence. 



It has an ample motor of 48 

 H. P., an oil-bathed multiple disc 

 clutch of large diameter running on 

 ball bearings, a four-speed selective 

 transmission running on ball 

 bearings, a carburetor that is in- 

 stantaneously sensitive, Bosch 

 magneto, with special battery 

 for starting (at no extra charge), 

 124-inch wheel base, frame nar- 

 rowed in front to permit short 



turns, easy-riding, semi-elliptical 

 springs all around, -four shock ab- 

 sorbers, a snappy-looking, roomy, 

 five-passenger body, and a self- 

 starter that cranks (he motor with- 

 out physical labor. The only self- 

 starting motor in existence. Air 

 pressure does it ; open a valve and 

 the motor starts. 



And the price of $3000 repre- 

 sents all the actual value it is pos- 

 sible to put into a car a price that 

 dismays competition. 



This car hasn't a superior. 

 Equal horse-power in other reput- 

 able makes will cost you $4000 and 

 more. Thus the price of the Win- 

 ton Six saves you the cost of gaso- 

 line, oil and tires for two years' 

 running, and when you get a Win- 

 ton Six you get a self-starting, 

 sweet-running, flexible, hill-climb- 

 ing, pride-producing car, and the 

 one that holds the world's upkeep 

 record of 184,190 miles on $142.43 

 upkeep expense 77 cents per 1000 

 miles. 



Let us send you our explanatory liter- 

 ature and the name of our dealer nearest 

 you. Clip the coupon and mail it today . 



THE WINTON MOTOR CARRIAGE CO. 



Licensed Under Selden Patent. 

 CLEVELAND, U. S. A. 



Branch Houses-.Broadway and 70th St., New York; Berkeley and Stanhope 

 Sts., Boston; Broad and Race Sts., Philadelphia; 209 N. Liberty St., Balti- 

 more; Baum and Beatty Sts.. Pittsburg; 738-740 Woodward Ave., 

 Detroit; Michigan Ave. and 13th St., Chicago; 16-22 Eighth St., N. 

 Minneapolis; 715 East Pine St., Seattle; 300 Van Ness Ave., San Francisco. 



THE WINTON MOTOR CARRIAGE CO. 



86 Berea Road, Cleveland, Ohio. 

 Please send Winton Six literature to 



We can quote some especially low prices on high-grade used cars. 

 If interested, ask for figures. 



When writing to advertisers please 'mention The Irrigation Age. 



