134 



THE IRKIGATION AGE. 



To illustrate more clearly what has and is being 

 accomplished under irrigation, we wish to call atention 

 to the famous Snake River Valley in Idaho. Along this 

 stream were many small irrigation projects, whereby 

 areas of fifty to one hundred acres and upward have 

 been irrigated for many years past. Within the past 

 five or six years great enterprises have been under- 

 taken by the Federal Government, as well as private 

 corporations, and from this list something like three 

 million acres have been reclaimed, and a large portion 

 of that acreage is under cultivation. Thriving towns 

 have sprung up in the centers of these irrigated districts, 

 where may be found all of the requisites of modern 

 civilization. 



A fairly good illustration of what has been accom- 

 plished, is the Twin Falls Tract in Idaho. Something 

 less than four years ago, the writer drove over this tract, 

 which was then sagebrush plain. Today, 271,000 acres 

 axe under cultivation, and we are informed that many 

 of the farmers earned enough from the first year's crop 

 to pay for the full cost of land and water, which 

 amounted to nearly $35 per acre. Is it then not fair to 

 suppose that a man who can earn from $25 to $35 net 

 per acre per annum may be a good purchaser of the wares 

 of the manufacturer of agricultural implements, dairy 

 machinery, wagons, carriages, earth moving machinery, 

 seeds, etc.? Can the manufacturers of any of these 

 goods afford to ignore this field or opportunity ? 



THE IRRIGATION AGE is a recognized authority on 

 irrigation matters throughout the world. It has a paid 

 circulation around the world, and is read carefully by 

 thousands of people who are looking for the goods men- 

 tioned. 



It may be well to remember that there are no crop 

 failures in an irrigated section, consequently there are 

 no bad years. The market for products from irri- 

 gated sections is always safe and the prices are high, 

 owing to the fact that all irrigated territory lies nearer 

 the great mining districts than other agricultural dis- 

 tricts farther east, and it is a well-known fact that 

 mining markets, so far as price is concerned, are the 

 best in the world. 



Those of our readers who are producers or manu- 

 facturers should consider carefully the subject of reach- 

 ing into this field for trade. Some one will get it ; why 

 not you ? 



Alone in 

 Its Field. 



Advertisers, who have been receiving the 

 IRRIGATION AGE regularly for the past 

 fifteen or twenty years, need no particular 

 word to attract their attention to the pos- 

 sibilities of space in its columns developing trade 

 throughout the West. For the benefit of those who 

 have not been in touch with it, it may be well to say 

 that this is the only publication which attempts to cover 



thoroughly this great field in the arid and semi-arid' 

 sections of the United States. 



THE IRRIGATION AGE has readers by the score in 

 the lately acquired possessions of the United States, in 

 Africa, Egypt, Australia, Russia and Ceylon. The bulk 

 of its circulation, however, is west of the Missouri 

 River in the United States. It has been producing some 

 wonderful results for advertisers within the past few 

 years. Why would it not pay you to give it a trial? 

 We will gladly send rates on application. Kindly re- 

 member that there is only one way of reaching this class 

 of readers and that is through the columns of THE IRRI- 

 GATION AGE. 



We are informed that the publication 

 Out of known as Irrigation, which was issued at 



Business. Denver, Colorado, for a year or more 

 has gone out of business and that its good 

 will, along with its handful of subscribers, has been 

 taken over by an eastern publication. Thus passeth out 

 a journal which was started under a misrepresentation 

 and, like a parentless child was buffetted hither and yon 

 by capricious and adverse winds. 



With frail physical editorial and financial sup- 

 port, its early passing out is not surprising to those who 

 were acquainted with its parentage. 



The men who started the paper deliberately used 

 the volume number of Modern Irrigation, which had 

 been purchased by and merged with THE IRRIGATION 

 AGE, and launched the first number as No. 7, Volume 

 XVII, which was the number and volume of Modern 

 Irrigation when it was purchased by the publisher of 

 THE IRRIGATION AGE. This move was immediately in- 

 vestigated by the postal authorities and the second num- 

 ber was brought out under correct headlines, viz., Vol- 

 ume I, No. 1. 



In examining the history and career of this ill- 

 savored venture, the thought occurs that it is always 

 best is launching any business to start with a clear un- 

 derstanding that "honesty is the best policy," and that 

 fairness to one's self as publisher compels a like treat- 

 ment of those from whom the publication seeks to 

 derive its support. 



In conclusion it may not be out of place to say that 

 THE IRRIGATION AGE holds its own in its chosen field 

 as authority on irrigation and kindred subjects as well 

 as in point of circulation. 



Send $2.50 for The Irrigation 



Age one year and 

 The Primer of Irrigation 



