THREE OF A KIND." 



It is said that the fisherman, general advertiser and newspaper man 

 are " three of a kind." This I have always been told beats " two pair."' 

 The reason, however, I understand, they are entered in the same class, is 

 not so much because they do not always stick to the truth, but because 

 they are not always believed. 



Seriously, there is a great deal of the same makeup in the true 

 sportsman and angler, plucky advertiser and hustling newspaper man. 

 The fisherman must often wait and make many casts before he gets 

 " a strike " — the general advertiser often casts his bread upon the waters 

 for years before it returns to him one hundred fold — the publisher must 

 keep everlastingly hustling or sink out of sight. Long waiting and 

 patience is a necessary characteristic of the " three of a kind." Quick 

 results are secured by advertising in Boycc's Big- Weeklies. 



