THE IRRIGATION AGE. 



737 



The Man Who Knows Most 



about automobiles is the most exacting buyer, and the safest. Seldom buys wrong. 



It's the man who doesn't know, the man buying his first car, who makes the 

 mistakes and suffers the big disappointments. 



WHAT THE BEGINNER THINKS. 



The beginner, on his first drive, 

 thinks 15 miles an hour is hot speed. 



He is pleased to get up any hill 

 anyhow. 



If the car doesn't fall apart at the 

 first big jolt, he's sure it is a good car. 



And, in self-justification, he excuses 

 himself for buying a cheap car on the 

 notion that he has to experiment, has 

 to feel his way, has to learn and 

 progress and graduate, before he will 

 deserve to buy and own a really good 

 car. Foolish idea. For the less a 

 man knows about cars, the better 

 should his car be to withstand his in- 

 experienced handling. 



EXPERIENCE TEACHES 

 BETTER. 



If cheap cars were really meritori- 

 ous, the experienced owners, the good 

 drivers, would buy them and save 

 money. On the principle that skillful 

 handling could nurse the cheap car 

 through its croup, its chickenpox, and 

 its creeping period. 



WHAT SKILL CANNOT DO. 



But experienced owners do not buy 

 cheap cars. 



They realize that even the greatest 

 skill in driving will not make a cheap 

 car good, nor cut down repair bills, 

 nor eliminate the disappointments. 



They realize that it is money saved, 

 service guaranteed and satisfaction 

 insured to pay for a car in purchase . 

 price and get one not subject to croup 

 and chickenpox. 



WISE BUYERS DEMAND MORE. 



Experienced owners, men who 

 know the weaknesses and limitations 

 of cheap cars, men who understand 

 what a rar must have in it and be 

 able to do in order to be a genuinely 

 satisfactory car 



These men demand 



Power. 



Hill-climbing ability. 



Flexibility. 



Quietness. 



Low upkeep cost. 



And do not buy cars, no matter 

 how cheap in price, that lack these 

 vital essentials. 



FAULTS THAT HURT. 



There's a lesson here for every car 

 buyer. 



Low power cannot satisfy even a 

 beginner after he observes that other 

 fellows readily pass him on the road 

 and cover him with dust. 



Crawling up hills soon becomes irk- 

 some and humiliating, advertising his 

 car's cheapness. 



Absence of flexibility (which means 

 frequent gear shifting) imposes upon 

 the driver work that a good motor 

 does for itself. 



A loud motor, noisy gears, or an 

 ensemble that rattles like a tin wagon 

 crossing a railroad track never do 

 credit to the owner. 



And a multitude of repair bills (up- 

 keep cost) never fail to bring home 

 the expensiveness of cheapness to the 

 owner's pocketbpok in a way that he 

 can't forget or ignore. 



IN THE END, YOU PAY. 



These are the reasons why every 

 buyer ought to buy in the beginning 

 the very best car he can afford. 



Remembering that, if he doesn't pay 

 a sufficient purchase price, he will 

 surely pay more than a sufficient price 

 in disappointments and repairs. 



THE LESSON OF EXPERIENCE. 



It is no whim or fancy that impels 

 the most experienced owners to dis- 

 card smaller and less sarviceable cars 

 each year and to buy Winton Sixes 

 at $3000. 



Experience urges it. 



Eighty per cent of our buyers pre- 

 viously owned other makes. 



$3000 IS A LOW PRICE. 



To the man who seeks the highest 

 possible quality, with its insurance 

 against faulty performance and its 

 guarantee of stability, reliability, low 

 upkeep cost, and genuine satisfaction, 

 $3000 is a low price. 



Indeed, it is so low that the market 

 does not present an equal. 



MERITS OF THE WINTON SIX. 



The $3000 Winton Six has a six- 

 cylinder, 48 horse-power motor. 



This is the day of six-cylinder cars, 

 and the Winton Six ranks foremost 

 in its field, as is evidenced in the 

 fact that, now in its fourth consecu- 

 tive year of success, this car has never 

 required a single radical change in 

 construction. The Winton Six motor 

 cranks itself; the only motor of the 

 kind in the world. 



It has ample power for the worst of 

 roads and the steepest of hills. 



Its quietness and sweet running are 

 superb. 



Because of the continuous power 

 of its six cylinders, the Winton Six 

 does practically all its work on direct 

 drive and has still in reserve a higher 

 fourth gear for especially fast going. 



WORLD'S LOWEST UPKEEP 

 COST. 



The Winton Six holds the world's 

 lowest upkeep record. 



Twenty Winton Six cars, in the 

 service of twenty individual owners, 

 ran 184,190 miles (more than seven 

 times the distance around the earth 

 at the equator) on total upkeep ex- 

 pense of $142.43. Averages 77 cents 

 per 1000 miles. 



OUR BOOKLET WILL HELP 

 YOU. 



The Winton Six is the sole product 

 of the mammoth Winton plant in 

 Cleveland. Our output this year will 

 not exceed 1,500 cars, because we 

 make quality not quantity. 



This quality is evident in the car 

 itself. 



See the 1911 Winton Six and com- 

 pare it point for point with the best 

 other car you may have in mind. 



To make comparison easy, we shall 

 be glad to send you, with our 64 -page 

 catalog, a booklet, "Twelve Rules 

 to Help Automobile Buyers." This is 

 an absolutely impartial and trust- 

 worthy guide to safety in making a 

 purchase. 



Write today to 



THE WINTON MOTOR CAR. CO. 



86 Berea Road 



Licensed under Selden Patent 



CLEVELAND, O, 



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