THE IRRIGATION AGE. 



How to Save Half on 

 Your Tire Cost 



Here are tires which, until lately, cost 20% more than the ordinary. 

 All because they can't rim-cut, and because they are oversize. Now 

 these same tires, which save half on one's tire bills, cost no extra price. 



We have sold half a million 

 Good-year No-Rim-Cut tires at 

 20 per cent more than the price 

 of other standard tires. Last 

 year our tire sales trebled - 

 jumped to $8,500,000. 



All because the tires can't rim- 

 cut, and because Goodyear tires 

 are 10 per cent oversize. 



Now these same tires No- 

 Rim-Cut tires tires 10 per cent 

 oversize cost no extra price. 

 Our multiplied output has cut the 

 cost of production. All motor car 

 owners should insist on them now. 



We have run them flat in a hundred tests 

 as far as twenty mlies. Yet there has never 

 been a single instance of rim-cutting. 



The 63 Braided Wires 



No Rim-Cutting 



The picture shows how a Goodyear 

 No-Rim-Cut tire fits any standard rim 

 for quick-detachable tires. Also de- 

 mountable rims. 



Note that the rim flanges which are 

 removable are turned to hook out- 

 ward with No-Rim-Cut tires. 

 There are no hooks on the 

 tire base to hook into this 

 flange as there are on other 

 tires. 



The rounded flange comes 

 next to the tire casing, and 

 rim-cutting is made impossi- 

 ble. Half a million of these 

 tires have been used. 



The Cause of Rim-Cutt in g 



The above picture shows} how anjordinary 

 tire a clincher tire fits this same 'standard 

 rim. The removable rim flanges mustjbe turned 

 to face inward to grasp hold of the hooks in 

 the tire. That is how the tires are held on. 



Note how that thin edge of the rim flange 

 digs into the tire. That is what causes rim- 

 cutting. That is how tires are wrecked beyond 

 repair if you run them flat, even for a few 

 hundred feet. 



That rim-cutting ruins more automobile 

 tires than any other single cause. 



How to Avoid It 



The difference is simply this: In the Good- 

 year No-Rim-Cut tires there are 63 braided 

 piano wires run through the base on each side. 

 That makes the base unstretchable. The tire 

 can't creep on the rirn, and nothing can pos- 

 sibly force it over the rim 



When these tires are inflated the braided 

 wires contract. They are then held to the rim 

 by a pressure of 134 pounds to the inch. 



That is why Goodyear No-Rim-Cut tires 

 don't need to be hooked to the rim. The rim 

 flanges can be turned to hook outward, and 

 you can't rim-cut the tire. 



Other makers, to meet our competition, lun 

 a single wire through the base; or they use a 

 hard rubber base. But neither plan will do. 

 The braided wires, which contract under air 

 pressure, are absolutely essential to a safe 

 hookless tire. And we control that feature. 



Goodyear Tires 10% Oversize 



Here is anothei feature which , with the 

 average car, saves 25% on the tire bills. 



The Goodyear while it fits the rim gives 

 you 10% more tire for your money. That 

 means 10% more carrying capacity. It means, 

 with average conditions, 25% more mileage 

 per tire. 



The reason is this: 



Motor car makers, in adopting tire sizes, fig- 

 ure on the weight of the car as they sell it and 

 the weight of the passengers at 150 pounds 

 each. 



They supply the tire size 'to support that 

 oad, but they rarely leave any margin. They 



No-Rim-Cut Tires 



cannot afford to at the present prices for cars. 



You may add a top, a glass front, gas lamps, 

 gas tank, an extra tire, etc. And passengers 

 may over-weigh. With nine cars in ten the 

 expected load is exceeded. The result is a 

 blow-out often while the tire is new. Over- 

 loading with the average car, adds 25% to the 

 tire cost. 



We Save That 25% 



When you specify Goodyear No-Rim-Cut 

 tires you get 10% oversize without extra cost. 

 That prevents overloading. It adds, on the 

 average, one-fourth to the tire mileage. 



We give you this extra size with- 

 out extra cost to protect our repu- 

 tation. When tires are wrecked by 

 overloading, one naturally blames 

 the tire maker. We wish to avoid 

 that blame. 



There are many other things you 

 gain when you specify Goodyear 

 No-Rim-Cut tires. They are all 

 told in our book, "How to Select 

 an Automobile Tire." Ask us to 

 send it to you. 



The Goodyear Rubber & Tier Co., 83rd St., Akron, Ohio 



WE MAKE ALL KINDS OF RUBBER TIRES 



Branches and Agencies in Jill the Principal Cities 



(151) 



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