THE IRRIGATION AGE. 



847 



Don't Buy Auto Tires 

 That Hook to the Rim 



Motor car owners now are using 500,000 

 Goodyear No-Rim-Cut tires. They are so 

 popular that our tires sales trebled last year. 



And 64 leading motor car makers have 

 contracted for them this year. 



These are the hookless tires the tires 

 that can't rim-cut the tires 10 per cent 

 oversize. 



They are saving motor car owners millions 

 of dollars by cutting tire bills in two. 



The No-Rim-Cut Tire 



These two tires the No-Rim-Cut 

 and ordinary are fitted on the same 

 rim. This is the standard rim for 

 quick-detachable tires, also for de- 

 mountable rims. 



The difference is this: The remov- 

 able rim flanges are set to curve out- 

 ward when you use a No-Rim-Cut 

 tire. They must be set to curve in- 

 ward as shown in the picture when 

 you use an ordinary tire. 



These removable rim flanges can be 

 set either way by slipping from one 

 side to the other. So Goodyear No- 

 Rim-Cut tires involve no change in 

 the rim. 



Rim-Cutting Impossible 



The No-Rim-Cut tire, when de- 

 flated, comes against the rounded 

 edge. Rim cutting is simply impos- 

 sible. We have run these tires flat in 

 a hundred tests as far as 20 miles 

 without cutting the tire in the slight- 

 est. 



The ordinary tire the clincher tire 

 needs to be hooked to the rim. The 

 rim flanges must be set to curve in- 

 ward, to grasp hold of the hook in 

 the tire. That is how old-style tires 

 are held on. 



Note how that hooked flange digs 

 into the tire when deflated. That is 

 what causes rim-cutting. That is why 

 a new tire may be ruined by running 



The Ordinary Tire 



a few hundred feet on a deflated tire. 

 That rim-cutting usually adds one- 

 fourth to one's tire cost. 



How We Avoid It 



We have invented a tire with an 

 unstretchable base. We vulcanize into 

 the base 126 braided piano wires. 

 Nothing can possibly force this tire 

 off until you unlock and remove the 

 rim flange. 



When this tire is inflated the 

 braided wires contract. The tire is 

 then held to the rim by a pressure of 

 134 pounds to the inch. 



That is why hooks are not needed. 

 Not even tire bolts are needed. The 

 tire can't come off because the base 

 is unstretchable. 



We control this feature by patent. 

 It is the only way known to make a 

 safe, practical tire which doesn't need 

 to be hooked to th^rim. It is the 

 only sort of tire wMch you will buy 

 when you know the facts. For the 

 worry and damage of rim-cutting is 

 now an utterly useless waste. 



No-Rim-Cut Tires 



Tires 10% 

 Oversize 



Goodyear . No-Rim-Cut tires are 

 made 10% oversize. The flare of the 

 tire permits that when the rim flanges 

 turn outward. 



We give you that 10% oversize 

 without any extra cost. That means 

 10% extra carrying capacity. It 

 means, with the average car, 25% 

 more mileage per tire. 



Most tires are overloaded by the 

 extras one adds to a car. The top, 

 glass front, gas tank, extra tire, etc., 

 load the tires beyond the elastic limit. 

 That is the cause _of blow-outs. It is 

 the cause of one-fourth of all tire ex- 

 pense. This oversize avoids that. 



These No-Rim-Cut tires these 

 oversize tires now cost the same as 

 other standard tires. They used to 

 cost one-fifth extra. 



These two features together cut tire 

 bills in two. You can get them with- 

 out any extra price by insisting on 

 Goodyear No-Rim-Cut tires. 



Our new Tire Book tells scores of 

 things which motor car owners should 

 know. Write us to send it to you. 



THE GOODYEAR TIRE & RUBBER COMPANY 



Eighty-third Street, AKRON, OHIO 

 Branches and Agencies in All the Principal Cities We Make All Sorts of Rubber Tires 



(118) 



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