THE IERIGATION AGE. 



93 



Each a Lucky Car 



In every make an occa- 

 sional car proves almost 

 trouble-proof. No 

 breakdowns, no repairs. 



The man who gets it 

 tells his friends he got 

 a lucky car. 



But every buyer of Reo 

 the Fifth gets a lucky 

 car. This is how I 

 insure it. 



How I Do It 



A lucky car means simply a car 

 built with proper care and caution. 

 I have spent 26 years in learning all 

 that is necessary. 



I have all of my steel made to 

 formula. Then every lot is analyzed 

 twice to prove its accord with the 

 formula. 



Then the finished parts are tested. 

 In every part I require over-capacity, 

 not less than 50 per cent. 



The gears are tested in a crushing 

 machine, to prove that each tooth 

 will stand 75,000 pounds. 



Springs are tested in another 

 machine for 100,000 vibrations. 



Added Cost 



I use big tires 34x4 to save you 

 tire expense and trouble. This year, 

 by adding 30 per cent to my tire 

 cost, I have added 65 per cent to 

 the average tire milage. 



I use in this car 190 drop forgings, 



By R. E. Olds, Designer 



to avoid all hidden flaws. Steel 

 castings would cost half as much. 



I use 15 roller bearings -11 of them 

 Timken, 4 Hyatt High Duty. The 

 usual ball bearings cost one-fifth as 

 much, but ball bearings often break. 



I use a $75 magneto to save igni- 

 tion troubles. 



I doubly heat my carburetor 

 with hot air and hot water to deal 

 with low-grade gasoline. 



I use a centrifugal pump, instead 

 of a syphon, to insure positive cir- 

 culation. 



I use 14-inch break drums for 

 safety. Also seven-leaf springs, two 

 inches wide. 



1,000 Tests 



The various parts of this car, dur- 

 ing the making, get a thousand tests 

 and inspections. 



Each engine, for instance, is tested 

 48-hours 20 hours on blocks, 28 

 hours in the chassis. 



Fitted parts are ground over and 

 over, until we get utter exactness. 



Each body is finished with 17 

 coats. It is deeply upholstered with 

 genuine leather, filled with the best 

 curled hair. 



The electric dash lights are set flush 

 with the dash board. Thus the car's 

 appearance shows the care we use. 



Center Control 



No other car has such easy control 

 as you find in this Reo the Fifth. 



All the gear shifting is done by 

 moving a handle only three inches 

 in each of four directions. 



Both brakes are operated by foot 

 pedals. So the car has no levers, 

 either side or center, to clog the 

 way in front. 



You get in this car the wanted 

 left side drive. The driver sits close 

 to the cars he passes. Yet you shift 

 the gears with your right hand, just 

 as with the old right hand drive. 



Costs Me $200 Per Car 



Reo the Fifth, without these pre- 

 cautions, could be easily built for 

 $200 less. For the first few months 

 you might not know the difference. 

 But in years to come this skimping 

 might cost you several times $200. 



I know this well, for I have built 

 cars for 26 years over 60,000 of 

 them. I know the cause of troubles. 



I save this $200 per car by building 

 only one model, by. building all my 



own parts, by wonderful factory 

 efficiency. And I put that saving 

 into these extremes, to save you 

 after-cost. 



If you think that it pays to have 

 a car like this, ask us to send you 

 the details. 



Our thousand dealers now are 

 showing the 1913 model of Reo 

 the Fifth. Write for our catalog 

 and we will tell you where to see 

 the car. 



R. M. OWEN & CO.^nt 1 . 5 ?!,* 8 REO MOTOR CAR CO., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



Reo the Fifth 



The 1913 Series 



$1,095 



30-35 



Horsepower 

 Wheel- Base- 



112 Inches 

 Tires 



34x4 Inches 

 Center Control 

 Roller 



Bearings 

 Demountable 



Rims 

 Three electric 



lights 

 Speed 



45 Miles per 



Hour 

 Made with 



2 and 5 



Passenger 



Bodies 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover. 



windshield, gas tank for headlights, speedometer, self-starter, extra rim 



and brackets all for $100 extra (list price $170'. 



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