THE IKftlGATlON AGE. 



New Things Wanted 



By R. E. Olds, Designer 



Here are some new 

 things every man wants 

 when he comes to select 

 a new car. 



Cars without them 

 will soon be distinctly 

 out of date. 



Center Control 

 Left Side Drive 



Note the costliest cars for 1913. 

 Note that the driver sits on the left 

 side, close to the cars he passes. 

 Note that the levers are all in the 

 center, to be operated with the right 

 hand. 



What the finest cars use this year 

 will next year become universal. 



Reo the Fifth has both these fea- 

 tures. But our center control is a 

 single light lever. All the gear-shift- 

 ing is done by moving this handle 

 only three inches in each of four di- 

 rections. It's as simple as moving 

 the spark lever. 



Both breaks are operated by foot 

 pedals. So there are no side levers. 

 Both front doors are clear. 



Right side drive and side levers 

 are now both out of fashion. 



Oversize Tires 



Skimping on tire size is also old- 

 fashioned. It multiplies tire upkeep. 



Reo the Fifth uses tires 34x4. 

 Tires often used on cars of this size 

 would cost us $60 less. But that $60 

 saves you hundreds of dollars during 

 the life of the car. 



Timken Bearings 



Timken roller ', bearings cost five 

 times what common ball bearings 

 cost. But they do not break. 



But when makers say "Timken 

 bearings" ask them just how many. 

 Some us-e only two. 



Reo the Fifth has 15 roller bear- 

 ings 11 Timken, 4 Hyatt High 

 Duty. 



And, to guard against flaws, we use 

 190 drop forgings. Steel castings, 

 which have frequent flaws, cost but 

 half as much. 



Look for Safety 



In the costliest cars all vital parts 

 are built with large margins of safe- 

 ty. Don't buy any car without them. 



We give our parts at least 50 per 

 cent over-capacity. 



To make sure of this we twice an- 

 alyze every lot of steel. We test our 

 gears to stand 75,000 pounds per 

 tooth. We test our springs for 100,000 

 vibrations. 



Men who know, in these days, 

 take no chances in their cars. 



Other Needs 



Get a magneto on which you can 

 start. We use a $75 magneto. 



Insist on a doubly-heated carbure- 

 tor. One needs it in these days of 

 low-grade gasoline. 



Insist on a" 17-coated body, else 

 the finish willjnot last. 



Insist on flush electric dash lights. 

 Side lamps are out of style. 



Get upholstering of genuine leath- 

 er filled with the best curled hair. 



A 'car of this size should have 14- 

 inch break drums. It requires wide, 

 seven-leaf springs. 



Cars at close prices are rarely 

 built like this. Hidden parts are 

 very often skimped. New things are 

 omitted because of the cost. 



But buyers of new cars should see 

 that they get them. Your delight in 

 a car depends on it. So do safety 

 and comfort and low cost of upkeep. 



When buyers refuse to take any- 

 .thing less, all cars will be built like 

 this. 



Please look into this car th 

 final result of my 26 years spent 

 in car building. 



Write for our catalog, and name 

 the nearest dealer. 



R. M. OWEN & CO/Wffir REO MOTOR CAR CO., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



Reo the Fifth 



The 1913 Series 



$1,095 



30-35 



Horsepower 

 Wheel -Bse- 



112 Inches 

 Tires 



34x4 India* 

 Center Control 

 15 Roller 



Bearings 



Demountable 



Rims 



Three electric 



lights 

 190 Drop 



Forgings 

 Made with 



2 and 5 



Passenger 



Bodies 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover. 



windshield, gas tank for headlights, speedometer, self-starter, extra rim 



and brackets all for $100 extra (list price $170). 



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