THE IKRIGATION AGE 



167 



What We Pay for You 



By R. E. Olds, Designer 



Note what we do to save 

 cost of upkeep with users 

 of Reo the Fifth. To save 

 repairs and troubles. To in- 

 sure you an honest car. 



Cost Us $200 



These extra precautions, 

 which some call extremes, cost 

 us about $200 per car. I em- 

 ploy them because, in years to 

 come, they save $500 per car. 



I have proved this fact a my- 

 riad times in my 26 years of 

 car building. 



To merely sell cars, these 

 things are unnecessary. But to 

 hold users' good will hold it 

 year after year these things 

 must be done. 



Our Extremes 



Our steel is all made to for- 

 mula. It is analyzed twice be- 

 fore using. That saves us count- 

 less mistakes. 



Our gears are tested in a 

 crushing machine to stand 

 75,000 pounds per tooth. Our 



springs are tested for 100,000 

 vibrations. 



Each engine is tested for 48 

 hours. There are five long- 

 continued tests. 



There are fully one thousand 

 tests and inspections applied to 

 every car. 



Overcapacity 



I require in each driving part 

 an overcapacity of not less than 

 50 per cent. 



I use oversize tires 34x4 

 to cut your tire upkeep in two. 



I use 15 roller bearings, which 

 cost five times what the usual 

 ball bearings cost. And, to 

 avoid all flaws, we use 190 drop 

 forgings, at twice the cost of 

 steel castings. 



I use a $75 magneto 

 A doubly heated carburetor 

 An expensive centrifugal 

 pump 



14 -inch brake drums 2 -inch, 

 seven-leaf springs a 17-coated 

 body. 



And we limit our output to 

 50 cars daily, to insure accurate 



fitting, abundant tests. To make 

 sure that each car is right. 



Does It Pay? 



You know that it pays to get 

 a car built like this if you've 

 owned a car that wasn't. All 

 the difference won't show at the 

 start, of course, but in after 

 years you'll see it. 



Every dollar I spend in these 

 extremes saves users from two 

 to four dollars. That's why 

 Reo the Fifth stands at the top 

 of its class, after 60,000 of my 

 cars have been used. 



See in this car our new center 

 control. Note the absence of 

 levers. Both front doors are 

 clear. Note' that it has the left 

 side drive, like the leading cars 

 today. 



Note the flush electric dash 

 lights. Note the splendid finish. 

 Let our dealer point out to you 

 the countless small perfections. 

 This is the climax of a lifetime 

 of effort. See what it means 

 to you. 



Write for our catalog and we will 

 direct you to the nearest Reo 

 showroom. They are everywhere. 



R. M. OWEN & CO.JSSg& REO MOTOR CAR CO., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



Reo the Fifth 



The 1913 Series 



$1,095 



30-35 



Horsepower 

 Wheel Base- 

 N> 112 Inches 

 Tires 



34x4 Inches 

 Center Control 

 15 Roller 



Bearings 

 Demountable 



Rims 

 Three electric 



lights 

 190 Drop 



Forgings 

 Made with 



5 and 2 



Passenger 



Bodies 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, 

 windshield, gas tank for headlights, speedometer, self-starter, extra rim and brackets all for $100 extra 

 (list price $170). Gray & Davis Electric Lighting and Starting System at an extra price, if wanted. 



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